Project Report – Brand Awareness & Customer Satisfaction
A Project Report OnBrand Awareness & Customer SatisfactionFrom TNS-Global, New DelhiInterim report SUBMITTED BY:Under the guidance ofMr. SANDEEP UpadhayayFIELD EXECUTIVE, TNS-GLOBALNEW DELHIDECLARATIONI,  Mr.                                     [pic 1]hereby declare that this project report is the record of authentic work carried out by me during the period from May 7th  2008 to July 1st 2008 and has not been submitted to any other University or Institute for the award of any degree / diploma etc. Date:Place:AcknowledgementI feel extremely lucky to have been given opportunity to work under such veteran people in TNS-Global on the projectAt the very outset, I would like to thank TNS, for the permission to undertake training program and provided me with the basic infrastructure facilities.This project would not have fulfilled its purpose hadn’t it been guidance and all support given to me by various people of the department. This project is the result of the cooperation of the officials of Taylor Nelson Sofres (TNS) without which this project would have been incomplete.

I would also like to thank MR.J.K. PRADHAN, Head of Data division, New Delhi for his kind acceptance of our request and cooperation without which we would not have completed our project successfully. I am also thankful to all staff members who directly and indirectly cooperated in the assembly of information & express our solidarity towards the TNS-Global family for providing us with such an opportunity to get an insight into the system of an industry, the first experience of its kind for us, which all the way inculcated a technical temperament in us.Last but not the least I can never forget the support given to me by MR SANDEEP UPADHAYAY, Company guide and Field Executive, who always made me feel comfortable and relaxed with the project and helped me whenever I needed her help.INDEXPROJECT-IVOLKSWAGEN’S CAR CLINIC:-CHAPTERS                                                                PAGE NOObjectives                                                                        05        Company Profile                                                      06-16Introduction                                                                17Research Methodology                                              18-26Findings                                                                        27Conclusion                                                                28Recommendations                                                        28Bibiliography                                                                  29PROJECT-IINIKE’S MARKET SURVEYCHAPTERS                                                                PAGE NOObjectives                                                                        30Introduction                                                                31M. E. Porter’s five forces                                              32-33SWOT analysis                                                                34Effectiveness of Business                                                35Marketing research                                                        35Data analysis                                                                36Findings & Conclusions                                                37Recommendations                                                        37                                                                                OBJECTIVESTo evaluate and study the Brand Awareness of brand VOLKSWAGEN car in Indian Automobile industry

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