Sarion Lodge and Resort Business Plan
Essay Preview: Sarion Lodge and Resort Business Plan
Report this essay
[pic 1][pic 2][pic 3][pic 4][pic 5][pic 6]BUSINESS PLANMANAGING DIRECTOR – LUCY KAMAU +254 743 85 98 58[pic 7]Copyright ©All Rights ReservedTABLE OF CONTENTS[pic 8]Table of Contents……………………………………………………………………………iExecutive Summary……………………………………………………………………….1Business Description……………………………………………………………………….2 Company Profile…………………………………………………………………….2 Business Strategy……………………………………………………………………2 Keys To Success………………………………………………………………..…..3 Management Team……………………………………………………………..…..3Marketing Plan…………………………………………………………………………..…..5 Competition…………………………………………………………………………..5 Pricing Policy………………………………………………………………………….5Clientele……………………………………………………………………………….7SWOT Analysis……………………………………………………….…………..…7Organisational Plan…………………………………………………….……………..…….,9 Organisational Structure…………………………………………………….……..,,9 Management Description…………………………………………………….……10Production Operation………………………………………………………………………11Financial Plan……………………………………………………………………………….12 Working Capital and Projected Balance Sheet……………………………..….12 Projected Profit And Loss Account…………………………………………..…..13 Projected Cash Flow (Graphical)…………………………………………………13 Projected Pro Forma Cash Flow………………………………………………….14Appendix………………………………………………………………………………………ii Confidential Agreement……………………………………………………………..iiEXECUTIVE SUMMARYSarion lodge and resort is an executive hospitality facility dedicated to providing hospitality facilities to the ever increasing number of tourists in Kenya. This is done through use of well trained employees ranging from caterers, cleaners and the entire management. It is located at the Mt.Kenya region in a resort town of Nanyuki at 8ha piece of land formerly owned by the white settlers. It offers scenic views of the Mt.Kenya and the national parks are in close proximity. We will also maintain a friendly, fair, and creative hospitality and entertainment environment, which respects privacy as wells as social status.
Our Mission: To provide hospitality services and products that enhances our clients mental satisfaction and relaxation.Our Motto: “Comfort Begins Here!”With the vision 2030 opening up Northern Kenya coupled with the growing number of local tourists and company tours and retreats, the hospitality industry in Northern Kenya is set to a major growth that will require readiness and alertness. To this end, we have seen an opportunity that should not be left to waste. The increasing number of both local and foreign tourist demands that facilities to handle them be increased. We have been in the process of refurbishing our kitchen facilities to meet the rising demands of the food and beverages from our clients. Also the resort seeks to increase its occupancy to cater for the rising number of tourists. In line with this the resort will see its rating rise to that of a five-star hotel. This rating will be achieved through procurement of highly professional and qualified caterers to support the hotel, and this makes this business one of great potential.Lucy Kamau has worked in prestigious, five-star hotels in Zanzibar Island and several tourist resorts at South Coast notably Diani Beach Resort .She has created a large client following through hard work and dedication. Lucy, and her talented team of staff members, has what it takes to make this venture an extremely successful one. We expect our growing reputation to lead to new clients and caterers to support our anticipated growth.To achieve our objectives, Sarion is seeking Ksh.4m in additional loan financing. This loan will be paid from the cash flow from the business, and will be collateralized by the assets of the company, and backed by the character, experience, and dedication.BUSINESS DESCRIPTIONCompany ProfileForm of Business: Sole ProprietorshipRegistration: Registered under the Hoteliers Association of KenyaRating: Rated a 4 star hotel by Ministry of tourismOwners: Lucy Kamau and coName of Business: Sarion lodge and resortBusiness Start Date: July 2007Business Operation: Full time ventureBusiness Description: Hospitality and Tours