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Knowledge of principles related to selling products and services, including sales methods and ethics.
My knowledge of selling products and services are based on
Maintain knowledge of real estate law, local economies, fair housing laws, and types of available mortgages, financing options and government programs.
As a licensed realtor the Code of Ethics is the backbone of the NATIONAL ASSOCIATION OF REALTORSЮ. Its what separates the countrys 1.3 million REALTORSЮ from other real estate licensees.
Ability to perform cost benefit analysis for potential business customers.
Appraise property values, assessing income potential when relevant.
Ability to communicate orally and in writing at a level sufficient to prepare and present reports, analysis summaries, and sales plans both to other postal employees and to business customers.
Obtain agreements from property owners to place properties for sale with real estate firms.
Act as an intermediary in negotiations between buyers and sellers over property prices and settlement details, and during the closing of sales.
Check work completed by loan officers, attorneys, and other professionals to ensure that it is performed properly.
Ability to sell using a comprehensive end-to-end process that includes researching customer needs, developing and presenting a sales proposal, and closing the sale.
promote your brand, generate leads and referrals, promote your services along with your brokers. Direct mail pieces: promote your brand, generate leads and referrals by maintaining communication with your prospects and clients. Press releases: promote your brand, website and services
showing properties to customers, analyzing properties for sale, meeting with prospective clients, or researching the state of the market.
The customer is the focal point. Helping customers solve their business problems and achieve positive, measurable results is the basis of all actions. The steps within the Solution Selling sales process are aligned with how buyers buy.
Ability to research and analyze competitive marketplace conditions and industry trends that may impact potential U.S. Postal Service revenue account opportunities.
Compare a property with similar properties that have recently sold, in order to determine its competitive market price.
Plan ahead to achieve consistency in your marketing efforts which will produce a more reliable flow of business. Set up a system for tracking the results of your marketing efforts, and control your marketing budget by using only the lead-generation alternatives that produce a good return on investment.
Additional info
Every marketing plan has to fit the needs and situation. Even so, there are standard components you just cant do without. A marketing plan should always have a situation analysis, marketing strategy, sales forecast, and expense budget.
Situation Analysis: Normally this will include a market analysis, a SWOT analysis (strengths, weaknesses, opportunities, and threats), and a competitive analysis. The market analysis will include market forecast, segmentation, customer information, and market needs analysis.
Marketing Strategy: This should include at least a mission statement, objectives, and focused strategy including market segment focus and product positioning.
Sales Forecast: This would include enough detail to track sales month by month and follow up on plan-vs.-actual analysis. Normally a plan will also include specific sales by product, by region or market segment, by channels, by manager responsibilities, and other elements. The forecast alone is a bare minimum.
Expense