Public Bank Berhad – the Strategic Management
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Table of ContentsAcknowledgement        3Abstract        41.0 Introduction        52.0 Company Profile        62.1 Company History        62.2 Company Background        82.3 Company Logo,  Mission and Philosophy        92.4 Board of Directors        112.5 Company Products and Services        152.6 List of Company Subsidiaries        162.7 Major Competitors        173.0 Financial Analysis        193.1 Liquidity Ratios        203.2 Profitability Ratios        223.3 Other Ratios        254.0 Recent Company Development        304.1 Public Bank and Bank Central Asia to Collaborate        304.2 Public Bank Launched New PBe Internet Banking Website        304.3 Public Bank to Collaborate With Saitama Resona Bank and Kinki Osaka Bank        314.4 Private Retirement Schemes Online FPX Signing Ceremony between Public Bank Berhad and Private Pension Administrator Malaysia        324.5 FPX Signing Ceremony between Public Bank Berhad and AirAsia Berhad        334.6 Public Bank Receives 100% Foreign-Owned Bank Licence in Vietnam        335.0 Industry Profile and Analysis        355.1 Porter’s 5 Forces Analysis        355.1.1 Threat of New Entrants        365.1.2 Rivalry Among Existing Firms        375.1.3 Threat of Substitute Products or Services        385.1.4 Bargaining Power of Buyers        395.1.5 Bargaining Power of Suppliers        406.0 Swot Analysis        416.1 Strengths        436.2 Weaknesses        466.3 Opportunities        486.4 Threats        527.0 IFAS, EFAS, AND TOWS MATRIX        557.1 Internal Factors Summary Analysis (IFAS)        55

7.2 External Factors Summary Analysis (EFAS)        567.3 TOWS Matrix        578.0 Strategic Recommendations        588.1 SO strategy        588.1.1 SO1- Comprehensive financial involvement to gain greater mutual benefits        588.2 ST Strategy        618.2.1 ST1-Lift up standard of governance and risk management        618.3 WO Strategy        638.3.1 WO1-Strengthen regional and global financial integration        638.3.2 Improving electronic payment        658.4 WT Strategy        688.4.1 Branch Banking        688.4.2 Innovation on product and services        719.0 Conclusion        73Appendix        78Acknowledgement We would like to express the deepest appreciation to our lecturer Dr. Kadzrina Abdul Kadir that helped us a lot to accomplish our BPMN 3023 Strategic Management assignment within the time frame given by Dr. Kadzrina Abdul Kadir. Without her guidance and persistent help in this assignment, we would not able to complete it. We are appreciated and thank you to Dr. Kadzrina Abdul Kadir which always gives knowledge and guides us to complete this assignment. Dr. Kadzrina Abdul Kadir has always brief us a lot regarding the assignment to ensure that we are always on the right track. In additional, she also willing to teach and guide us throughout the process when we were preparing for the assignment. Besides that, we would like to thank all group members for their cooperation and effort to complete this assignment. Each of the members attends meeting and always discuss to give the opinions or ideas for completing this assignment. We are very appreciated to all the members due to their effort and cooperation in this assignment. Lastly, we would like express our gratitude towards all the individuals who had supported and helped us during the assignment that helped in bringing this assignment to be very successful.         Abstract         The main purpose of this assignment is to study the strategic management that will be taken by the company in different industry and learn to analyse the financial report of the company. Our lecturer assigns our group to do financial industry. To have a clearly analyse and understand details about the strategic management taken by the financial industry, we had chosen Public Bank Berhad (PB) to define the strategic management taken by them and analyse their financial report. Firstly, we define the meaning of the financial industry and some of the information of the financial industry such as the trend of the financial industry in our assignment. Also, we provided the information about the company profile of the Public Bank Berhad (PB) such as company history, company background, logo, mission, philosophy, the board of director, company products and services, list of the company subsidiaries, and the major competitor of the company. In additional, we also provide financial analysis of the company such as the ratio analysis based on the financial annual report for 3 years. Then, we analyse the company through the SWOT analysis. We can know the strengths, weaknesses, opportunities and threats of this company. Also, we analyse the company by using the IFAS, EFAS, TOWS matrix in this assignment. Furthermore, we also provided the strategy recommendation based on the TOWS matrix. Lastly, we provided the conclusion to conclude the important information of the company that we had chosen.

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Public Bank Berhad And Company Profile. (July 9, 2021). Retrieved from https://www.freeessays.education/public-bank-berhad-and-company-profile-essay/