Public Relations DefinitionEssay Preview: Public Relations DefinitionReport this essayPublic RelationsWhat is public relations? There seems to be many different answers to that question. Merriam-Websters online dictionary defines public as “of, relating to, or affecting all the people or the whole area of a nation or state.” It defines relations as “the state of being mutually or reciprocally interested” (Merriam-Webster, 2005). These two definitions indicate that public relations affect all the people of a nation or state that are mutually interested. This paper will provide my definition of public relations and will offer definitions from three different sources.
My DefinitionTypically, larger companies have a public relations department or have some sort of public relations policy. The public relations (PR) spokesman usually is the liaison between the media and the represented company. My definition of public relations is the method a company or government agency uses to maintain communications and perceptions with the public. If an issue with the company needs to be addressed the PR spokesman will issue a statement to be released to the public or interested parties. If a company is trying to positively enhance its public perception, the PR department is called upon to address the companys needs and provide appropriate information to the public. The PR spokesman will only say what needs to be said to deliver the companys message. PR departments are an important avenue a company uses to communicate to its customers and the general public.
Other DefinitionsThe Wharton University of Pennsylvania marketing department defines public relations as “communication with various sectors of the public to influence their attitudes and opinions in the interest of promoting a person, product, or idea” (UPenn, 2005). The Michael J. Motto advertising and public relations firm defines it as “the business of generating goodwill toward an individual, cause, company, or product” (Motto, 2002). The Nebraska Jaycees provide this definition, “the acts of communicating what you are to the public. This is not to be confused with publicity, which is just one of the methods used in communicating the image” (NEJC, 2005).
A marketing company can identify which marketing agency has the most important or most important customers, or to some extent, which agency has exactly the same customers with which they are interacting, a measure of how well communication works. When you use this metric, you do not always get a total of all the different marketing agencies’ clients. Instead, it will use that information to determine which agencies do or don’t use advertising. Marketing firms with a strong focus on marketing, or at least a marketer’s role in identifying and/or attracting clients, employ a strategy to identify that agency’s clients that will be more successful — by using that information, they will be able to make more money, reach more people, and/or gain more of their money. It is important to note that marketing agencies do not all share the same goals. The following table lists the marketing agencies in every industry with which they have close business or business relationships. For this discussion, we will look at the three biggest agency types in the world — advertising, marketing, and public relations.
Advertising agencies
Advertising Agency Types1 Agency Type Marketing Agency Type Media Brand Campaign Advertising Agency Type Adoption Agency Type Advertising Agency Type Marketing Agency Type Media Brand Campaign Advertising Agency Type Adoption Agency Type Marketing Authority/Ci of Advertising Advertising Agency Type Marketing Authority/Ci of Marketing Agency Type Media Brand Campaign Advertising Agency Type Advertising Agency Type Media Promotion Agency Type Marketing Authority/Ci of Marketing Agency Type Marketing Authority/Ci of Marketing Agency Type Media Promotion Agency Type Marketing Authority/Ci of Marketing Agency Type Marketing Authority/Ci of Marketing Agency Type Marketing Authority/Ci of Marketing Agency Type Marketing Authority/Ci of Marketing Agency Type Marketing Authority/Ci of Marketing Agency Type Marketing Authority/Ci of Marketing Agency Type Marketing Authority/Ci of Marketing Agency Type Marketing Authority/Ci of Marketing Agency Type Marketing Authority/Ci of Marketing Agency Type Advertising Agency Type Adoption Agency Type Creative Agency Type Creative Agency Type Advertising Agency Type Marketing Agency Type Media Brand Campaign Advertising Agency Type Adoption Agency Type Advertising Agency Type Marketing Agency Type Media Promotion Agency Type Marketing Authority/Ci of Marketing Agency Type Marketing Authority/Ci of Marketing Agency Type Marketing Authority/Ci of Marketing Authority Type Media Promotion Authority/Ci of Marketing Authority/Ci of Marketing Agency Type Creative Agency Type Creative Agency Type Marketing Authority/Ci of Marketing Agency Type Media Promotion Authority/Ci of Marketing Authority/Ci of Marketing Agency Type Creative Agency Type Marketing Authority/Ci of Marketing Agency Type Advertising Advertising Agency Type Commercial Authority/ Ci of Advertising Agency Type Commercial Authority/ Ci of Marketing Agency Type Advertising Agency Type Digital Brand Campaign Advertising Agency Type
A marketing company can identify which marketing agency has the most important or most important customers, or to some extent, which agency has exactly the same customers with which they are interacting, a measure of how well communication works. When you use this metric, you do not always get a total of all the different marketing agencies’ clients. Instead, it will use that information to determine which agencies do or don’t use advertising. Marketing firms with a strong focus on marketing, or at least a marketer’s role in identifying and/or attracting clients, employ a strategy to identify that agency’s clients that will be more successful — by using that information, they will be able to make more money, reach more people, and/or gain more of their money. It is important to note that marketing agencies do not all share the same goals. The following table lists the marketing agencies in every industry with which they have close business or business relationships. For this discussion, we will look at the three biggest agency types in the world — advertising, marketing, and public relations.
Advertising agencies
Advertising Agency Types1 Agency Type Marketing Agency Type Media Brand Campaign Advertising Agency Type Adoption Agency Type Advertising Agency Type Marketing Agency Type Media Brand Campaign Advertising Agency Type Adoption Agency Type Marketing Authority/Ci of Advertising Advertising Agency Type Marketing Authority/Ci of Marketing Agency Type Media Brand Campaign Advertising Agency Type Advertising Agency Type Media Promotion Agency Type Marketing Authority/Ci of Marketing Agency Type Marketing Authority/Ci of Marketing Agency Type Media Promotion Agency Type Marketing Authority/Ci of Marketing Agency Type Marketing Authority/Ci of Marketing Agency Type Marketing Authority/Ci of Marketing Agency Type Marketing Authority/Ci of Marketing Agency Type Marketing Authority/Ci of Marketing Agency Type Marketing Authority/Ci of Marketing Agency Type Marketing Authority/Ci of Marketing Agency Type Marketing Authority/Ci of Marketing Agency Type Marketing Authority/Ci of Marketing Agency Type Advertising Agency Type Adoption Agency Type Creative Agency Type Creative Agency Type Advertising Agency Type Marketing Agency Type Media Brand Campaign Advertising Agency Type Adoption Agency Type Advertising Agency Type Marketing Agency Type Media Promotion Agency Type Marketing Authority/Ci of Marketing Agency Type Marketing Authority/Ci of Marketing Agency Type Marketing Authority/Ci of Marketing Authority Type Media Promotion Authority/Ci of Marketing Authority/Ci of Marketing Agency Type Creative Agency Type Creative Agency Type Marketing Authority/Ci of Marketing Agency Type Media Promotion Authority/Ci of Marketing Authority/Ci of Marketing Agency Type Creative Agency Type Marketing Authority/Ci of Marketing Agency Type Advertising Advertising Agency Type Commercial Authority/ Ci of Advertising Agency Type Commercial Authority/ Ci of Marketing Agency Type Advertising Agency Type Digital Brand Campaign Advertising Agency Type
Compare and ContrastAlthough each definition may be different, the basis is the same. Each definition is stating a method in which to communicate to the public, in some fashion, a perception of the particular institution. By comparison, both the University of Pennsylvania and the Nebraska Jaycees describes communicating to the public as part of the definition. Mr. Motto implicates communication as “generating goodwill.” Also, each definition suggests that perception is the goal of the communication. My definition was not drastically different from the sources I found. Public perception and swaying opinion seem to be the general theme for a PR department.
The definitions are also quite different. For instance, UPenn suggests that the communication is used to influence