Defining Public Relations Paper – Research Paper – aiden711
Search
Essays
Sign up
Sign in
Contact us
Tweet
Index
/Social Issues
Defining Public Relations Paper
Defining Public Relations PaperVictor TorresMKT/438November 23, 2015Richard DoolDefining Public Relations Paper“No matter which formal definition one settles on to describe the practice, to be successful, public relations professionals must always engage in a planned and ethical process to influence the attitudes and actions of their target audiences” (Seitel, 2014, pg.5). Public relations is of great value to those in the for profit and not profit sector as public relations deals with image and branding in a favorable manor with the public. Public relations broken down reflects that the point and value behind are two important factors any business, agency, for and not for profit value with the utmost concern and regard which is; the public also known as the customer/s who make the business, and the relation with that public. Public relations is commonly synonymous with  marketing, although two completely different definitions, most people incorrectly use each interchangeably although they represent two different meanings. While public relations and marketing support each other, there is much value and importance in differentiating the two as to understand each purpose and value to any organizations or business. Marketing is defined as the promotion or advertisement for sale of a service or item or brand. According to Businessdictionary.com, 2015 marketing is defined as; “The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 Ps of marketing: (1) identification, selection and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customers place, and (4) development and implementation of a promotional strategy” (businessdictionary.com, 2015).Understanding the definition of marketing, supports the understanding of public relations and what it is not. Public relations supports marketing in every aspect, however is public relations is a standalone process and this paper will further explore the definition and purpose of public relations from a variety of sources.
Definition of Public Relations        Public relations is the practice of managing publicity of a product, person, place or thing. Essentially, public relations allows those in positions of sharing or withholding information from the public for whatever reason to be in control of what is made known and not. The intention of withholding or sharing limited information is to allow for total control of how the information is shared and when. This is also known as managing of the public relations, so to allow those sharing the information, presently known as public information officers (PIO) to manage relationships with the public, engage the public, and uphold the image of the company, brand, or business they represent.“The earliest definitions emphasized press agentry and publicity, while more modern definitions incorporate the concepts of “engagement” and “relationship building.” The PRSA National Assembly adopted the following definition in 1982: “Public relations helps an organization and its publics adapt mutually to each other” (Public Relation Society of America, 2015). Another definition of public relations offered by Marla Aaron of MRM Worldwide, 2015 is; “Public relations is communicating your organizations messages at the right time and in the right place to the right audience. With the proliferation of tools and technologies, we can measure the value of those efforts and how they align with a business overall mission”. Marla’s definition is centered on the message of the organizations being delivered at the right place and right time and messaging is the foundation of many businesses aside from the actual product or service offered to the publics. A third definition is; “Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives” (Entrepreneur.com, 2015). This definition offered by entrepenuare.com, appears to be focused on the outlets used to deliver the messages
Continue for 4 more pages »
Read full document
Download as (for upgraded members)
Citation Generator
MLA 7
CHICAGO
(2016, 03). Defining Public Relations Paper. EssaysForStudent.com. Retrieved 03, 2016, from
“Defining Public Relations Paper” EssaysForStudent.com. 03 2016. 2016. 03 2016 <
"Defining Public Relations Paper." EssaysForStudent.com. EssaysForStudent.com, 03 2016. Web. 03 2016. <
"Defining Public Relations Paper." EssaysForStudent.com. 03, 2016. Accessed 03, 2016.
Essay Preview
By: aiden711
Submitted: March 26, 2016
Essay Length: 1,191 Words / 5 Pages
Paper type: Research Paper Views: 609
Report this essay
Tweet
Related Essays
Defining Public Relations Paper
Defining Public Relations Paper An important, but frequently overlooked approach to business promotion and marketing is Public Relations also known as PR. There are many
391 Words  |  2 Pages
Defining Public Relations Paper
Defining Public Relations Paper Public relations is a term which is 200 years old this year, having first being used by Thomas Jefferson, the US
947 Words  |  4 Pages
Defining Public Relations Paper
Defining Public Relations A public relations department works on enhancing a company’s reputation with the use of skilled publicists. These people possess the ability to
828 Words  |  4 Pages
Define Public Relations Paper
Define Public Relations Paper Heather Marley MKT 438 Bea Bourne December 20, 2007 Define Public Relations Paper This paper defines Public Relations from three different
550 Words  |  3 Pages
Similar Topics
Defining Public Relations
Public Relations
Get Access to 89,000+ Essays and Term Papers
Join 209,000+ Other Students
High Quality Essays and Documents
Sign up
© 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers
Essays
Sign up
Sign in
Contact us
Site Map
Privacy Policy
Terms of Service
Facebook
Twitter