Essay About Purpose Of A Crisis Communication Strategy And Purpose Of This Assignment

Mis 509 – Management Communication
CRISIS COMMUNICATION: iPremier
MIS 509: Management Communication
Fall 2011
OVERVIEW
The process of managing a crisis involves developing a coherent strategy, timing messages, accurately
identifying the immediate and long term effects of a crisis, and communicating effectively with a
number of constituencies: the media, employees, clients, customers and other various stakeholders. To
this end, the purpose of a Crisis Communication strategy is to minimize the impact of the crisis on the
company’s ability to continue to function effectively. Crisis challenges demand finesse and the ability to
manage internal and external communication in both a persuasive and informative manner.
The purpose of this assignment is to prepare you and your team to recognize and solve a complex “real
world” communication problem surrounding a crisis situation. Your objective is to develop and execute
a communication strategy that will allow you to (1) achieve your purpose and goals, (2) communicate
critical and relevant information, and (3) identify and demonstrate key strategic initiatives a company
should utilize to manage a business crisis.
Project workflow & point allocation
This assignment will span weeks nine and ten of the class and consist of one team assignment and
two individual assignments. The first deliverable, the Executive Summary, will be completed
individually and submitted to Turnitin.com by Tuesday, October 25 at 11:59 PM. The remaining
two deliverables, the team Crisis Presentation and the Role Play, are scheduled for October 27 &
POINT ALLOCATION
Points Deliverable
Individual Executive Summary
Team Presentation
Management Team Role Play
100 TOTAL
Presentation
& Role Play
See Pres. Schedule
Executive Summary
Turnitin.com