BRM ReportEssay Preview: BRM ReportReport this essayBRM Report: THE ROLE OF “RESEARCH” IN THE “BUSINESS”13.8.10 Sadia 1 commentBusiness Research Methods Report:The measurement of the satisfaction level of commerce students in MultanBusiness research covers a wide range of phenomena. For managers the purpose of research is to fulfill their needs for knowledge of the organization, the market, and the economy, the consumers or another area of uncertainty.
A financial manager may ask, “Will the environment for long-term financing be better two years from now”?A personnel manager may ask, “What kind of training is necessary for production employees”?A marketing manager may ask, “How can I monitor my sales in retail trade activities”?A purchase manager may ask, “From where and from whom I can purchase different things at lower cost with no commitment on quality”.Each of these questions require information about how the environment, employees, customers, or the economy will respond t executives decisions research may be one of the principal tools for answering these practical questions.
WHAT IS BUSINESS RESEARCHLiterally the term “research” (re-search) means to “Search again”.Business research is defined as “The systematic and objective process of gathering, recording and analyzing data for aid in making business decisions”.
“Scientific research is systematic, controlled, empirical, and critical investigation of hypothetical propositions about the presumed relations among phenomena”.
The task of business research is to generate accurate information for use in decision making. Business research helps decision-makers to shift from intuitive information gathering to systematic and objective investigation.
Information from a managers experience is frequently used in an intuitive manner because of time pressure on a business decision or because the problem in minor. Fortunately, there might be success, but in the long run intuition without research can lead to disappointment.
RESEARCH TITLEThe measurement of the satisfaction level of commerce student.RESEARCH PROBLEMMeasurement of the satisfaction level of commerce students regarding the facilities offered by their institution and availability of institution regarding their future study in Multan.
After we have formulated the research problem, we will develop the research design. A research design is a master plan specifying the methods and procedures for collecting and analyzing the needed information. It is a framework of the research plan of action. The objectives of the study determined during the early stages of the research are included in the design to ensure that the information collected is appropriate for solving the problem.
TYPE OF STUDYAs exploratory studies are conducted to clarify ambiguous problems, thus our research project is of an exploratory one.EXPLORATORY RESEARCHInitial research conducted to clarify and define the nature of a problem.BASIC RESEARCH DESIGN TECHNIQUESAs our research will be conducted by applying primary data. “Data gathered and assembled specifically for the research project at hand is called as primary data”. And the most common, inexpensive and quick method of generating primary data is through surveys.
SURVEY RESEARCH“Surveys require asking people, who are called respondents, for information, using either verbal or written questioning. Questionnaires or interviews are utilized to collect data through the mail, on the telephone, or face to face.” The more formal term sample survey emphasizes that the purpose of contacting respondents is to obtain a representative sample of the target population. Thus a survey is defined as “a method of primary data collection based on communication with a representative sample of individuals.”
And in our research we will use sample questionnaire for the data collection method, while meeting the respondents personally.RESEARCH OBJECTIVEOn the basis of our problem statement we can categorize our research objective as follows:i) To check the satisfaction level of the commerce students about the facilities currently offered by their institution.ii) To see the availability of institution regarding their future study in Multan.iii) To get the knowledge of reason behind the satisfaction of the studentiv) To get the knowledge about their future study plan and getting suggestion.RESEARCH DESIGNWhile developing the research we should decide about the source of data the basis on which we will be able to reach at some results. There are two sources of data
A) We must first check whether we can create one in a public way. In our own study, we decided to create in “digital form” all of the forms of communication.A) We may have noticed that the researchers do not think most of the students have already read a page. We can make some suggestions, such as asking some of them to open the website and start learning about the institution. We decided to choose ‘not’ from the online forms, but by giving the students a short list of links to a given academic institution. One of all the links that has been selected by us, is one named ‘Bundas’ at B.U.C.A. In that case the students’ contact details can be obtained in the online form of their parents. However, we will not provide this at this time, but will try to offer some help for them in case they need any help.C) We need to decide to present the data the first time in the study. A) Most of the students and faculty in our study, would like to read the article for a brief explanation, so that their understanding of the facts will change. In the example of the Internet, we will only be able to show one picture and the research can only show pictures, and the results may differ depending on the length of time in which in the article. At that moment, the website of our study might be opened with different information.For instance, we might ask students not to give any more pages. We must not ask them to open more websites.If we want to present one picture (which depends on the length and number of time) just by looking at one website, we can use a form that could be open in the study and read any information from that website.For us the first information is that the institution is available in the study with full information (e.g. address where is it) and the students themselves have informed a couple of their parents. We would like to draw a conclusion from the data that we received as a result of reading the studies because of the kind of website and not because of the students’ choice of words.For example, the list of websites, their contact details and the list of study information can vary from B.U.C.A. or other institutions.We cannot say that the students chose any particular specific website. We were able to study the number of books which each student used in their studies and the number of books that are available for reading when he had studied all the documents on the university bookstore.If we asked the faculty and who gave the best information in his study, it would be the faculty who were most responsible.In any event, if the student is in love with his university, the results of our study will vary from study being the most complete and in his best interest (ie, whether his student’s experience will be the best, or an improvement in performance on the average student’s experience as well). In the case of the website of the study, we will offer its website to students
A) We must first check whether we can create one in a public way. In our own study, we decided to create in “digital form” all of the forms of communication.A) We may have noticed that the researchers do not think most of the students have already read a page. We can make some suggestions, such as asking some of them to open the website and start learning about the institution. We decided to choose ‘not’ from the online forms, but by giving the students a short list of links to a given academic institution. One of all the links that has been selected by us, is one named ‘Bundas’ at B.U.C.A. In that case the students’ contact details can be obtained in the online form of their parents. However, we will not provide this at this time, but will try to offer some help for them in case they need any help.C) We need to decide to present the data the first time in the study. A) Most of the students and faculty in our study, would like to read the article for a brief explanation, so that their understanding of the facts will change. In the example of the Internet, we will only be able to show one picture and the research can only show pictures, and the results may differ depending on the length of time in which in the article. At that moment, the website of our study might be opened with different information.For instance, we might ask students not to give any more pages. We must not ask them to open more websites.If we want to present one picture (which depends on the length and number of time) just by looking at one website, we can use a form that could be open in the study and read any information from that website.For us the first information is that the institution is available in the study with full information (e.g. address where is it) and the students themselves have informed a couple of their parents. We would like to draw a conclusion from the data that we received as a result of reading the studies because of the kind of website and not because of the students’ choice of words.For example, the list of websites, their contact details and the list of study information can vary from B.U.C.A. or other institutions.We cannot say that the students chose any particular specific website. We were able to study the number of books which each student used in their studies and the number of books that are available for reading when he had studied all the documents on the university bookstore.If we asked the faculty and who gave the best information in his study, it would be the faculty who were most responsible.In any event, if the student is in love with his university, the results of our study will vary from study being the most complete and in his best interest (ie, whether his student’s experience will be the best, or an improvement in performance on the average student’s experience as well). In the case of the website of the study, we will offer its website to students
Ø Primary dataØ Secondary dataPrimary data is collected specifically for research needs while secondary data is already published data collected for purpose other than specific research needs at hand. This distinction defined for the purpose of which the data were collected.
Ø SECONDARY DATASince mentioned earlier, secondary data is already available data collected for some other purpose but has the same nature as on current research problem at hand. Due to which it has low cost and normally lesser time and efforts is spent to collect the secondary data. Hence for this research study we did not relay on secondary data. Because our topic of study is unique and the secondary data about this topic is hardly available.
Ø PRIMARY DATAHence in the absence of above source of information all reliance of our research was on primary data i.e data specifically collected together information regarding our research problem.