Essay About Purpose Of This Business Plan And Premium Ice Cream Parlor

Fast N Fresh Premium Ice Cream Parlor
Essay title: Fast N Fresh Premium Ice Cream Parlor
Fast n Fresh Premium Ice Cream Parlor
858 Success Avenue
Jacksonville, FL 32211
904-555-1212(T)- 904-555-1211(F)
Fast пїЅn Fresh
Cream
пїЅFast пїЅn Fresh- – good for you!пїЅ
Prepared By
Daniel Beese
Submitted To:
Jacksonville National Bank
2461 Money avenue
Jacksonville, FL 32224
Statement of Purpose
The purpose of this business plan is to support a request for a 75,000
five-year bank loan to purchase equipment and inventory as part of the
financing for a start-up sole proprietorship, Fast пїЅn Fresh Premiun Ice Cream
Parlor. The business will be owned by Daniel W. Beese and will be located
in leased space at 858 Success Ave in the new Riverside Faire shopping
center, Jacksonville, FL 32211. The owner will provide a minimum of 75,00
in initial equity.
The business will serve healthy and premium ice cream, yogurt,
sandwiches, and nonalcholic beverages to the generally upscale target market
of Riverside Faire. Based on the financial and competitive
analysis presented
in this plan, Fast пїЅn Fresh Premium Ice Cream Parlor will be sucessful.
It is anticipated that Fast пїЅn Fresh Premium Ice Cream Parlor will
become established in Jacksonville, FL within two years and will become
known throughout the North Florida area within five years with the potential
of multiple locations. The Fast пїЅn Fresh Premium Ice Cream ParlorпїЅs distinct
logo, itпїЅs reputation for fast service and only the freshest ingredients, plus itпїЅs
slogan, пїЅFast пїЅn Fresh- good for you!пїЅ will provide a distinctive competitive
edge.
The owner, Daniel W. Beese, has founded three highly successful food
service businesses in the North Florida area. The owner holds an
undergraduate degree and a MBA from the University of Florida.
The Business Description
Fast пїЅn Fresh Premium Ice Cream Parlor will be a start-up ice cream
parlor located in leased space at 858 Success Ave in the new Riverside Faire
shopping Center, Jacksonville, FL 32211. A ninety-day option has been taken
on this location. The estimated opening day is April 2002.
Daniel W. Beese will own the business as a sole proprietorship. Each
of the business owned by Daniel W. Beese has broken even after only six
months and was sold for a minimum of three times the owners investment.
Fast пїЅn Frsh Ice Cream Parlor will be an upscale restaurant selling premium
ice cream, yogurt, sandwiches, and hot and cold alcoholic beverages.
Initially, subcontracters, owned by Daniel W. Beese will supply the
sanwiches and ice cream, prepared to very high standards. As the business
develops, sandwich preparation
and eventually ice cream preparation
wil be
moved in house.
Fast пїЅn Fresh Premium IceCream Parlor will be successful because it is
based