Researching Industry
Researching Industry
Contents
Page Number
Contents
Introduction
Procedure
Market Survey
How the Survey is conducted
The Survey
The Results
Survey Conclusions
Final Summary
Appendices
Bibliography
Introduction
The purpose of this report is to research a local ward in the Southend-On-Sea area and investigate the enterprise possibilities for a small or medium sized business.
I intend to prove by statistical analysis, sampling from a target population, and by calculated judgments that a particular business will or will not be successful in the chosen area.
I intend to compare an area with regional and national averages to determine the backgrounds of local residents. By exploring the statistical data available for a given ward, I will be able to make sound decisions based on this reliable information. The data collected will tell me the amount of employed and unemployed residents in the area. What type of work the employed residents do and an idea into the financial status of the populace.
Once I have an idea as to who lives in this area, I will be able to choose what business enterprise maybe successful in that area. Then I will analyze economic trends over the past year to see if the business I am proposing is stable. I will then survey the local population to obtain opinions of the enterprise.
After completing this research I will then analyze the data collected and draw provable statistical analysis to the feasibility of the business proposition.
Procedure
The Victoria Ward of Southend-On-Sea Essex, has a below national average of working people. The Census of Population (2001) displayed results stating that 71.6% of all people are in employment. However the Victoria Ward of Southend –On- Sea, only displayed 66.3% of people working. The census also showed that whilst Southend in general has unemployment base similar to the national average of 5.8%, Victoria Ward had a much higher ratio of unemployed people. In fact this figure was declared to be 9.3%.
Victoria
(numbers)
Victoria
Southend-on-Sea UA
All people
Economically active
4,077
In employment
3,696
Employees
3,285
Self employed
Unemployed
Males
Economically active
2,281
In employment
2,038
Employees
1,701
Self employed
Unemployed
Females
Economically active
1,796
Employment
1,658
Employees
1,584
Self employed
Unemployed
Further investigation into these figures show that only 31.5% of the residents are employed in professional or managerial positions. Once again according to the Census of Population (2001), the national figure for this sector of employment is 40%. The same census shows that Southend in general has 40.3% of its employed people working in these positions.
Victoria
(numbers)
Victoria
Southend-on-Sea UA
1 Managers and senior officials
2 Professional