Essay About Pyramid Of Influence And Top Athletes

Nike Case
Nike started in 1962 and hit the ground running! Nike has a strong marketing scheme and has since 1962. They believed in a “pyramid of influence” which relates to a small percentage of top athletes influenced product and brand choices of others. After sponsoring soccer, football, basketball, golf, tennis and the Olympics, Nike gained a strong advantage in the world of marketing. Nike has been and still is the top athletic apparel and footwear manufacturer in the world. In 2009 the corporate fiscal revenues exceeded $19 billion. Nike started in 1962 and hit the ground running! Nike has a strong marketing scheme and has since 1962. They believed in a “pyramid of influence” which relates to a small percentage of top athletes influenced product and brand choices of others. After sponsoring soccer, football, basketball, golf, tennis and the Olympics, Nike gained a strong advantage in the world of marketing. Nike has been and still is the top athletic apparel and footwear manufacturer in the world. In 2009 the corporate fiscal revenues exceeded $19 billion. Nike started in 1962 and hit the ground running! Nike has a strong marketing scheme and has since 1962. They believed in a “pyramid of influence” which relates to a small percentage of top athletes influenced product and brand choices of others. After sponsoring soccer, football, basketball, golf, tennis and the Olympics, Nike gained a strong advantage in the world of marketing. Nike has been and still is the top athletic apparel and footwear manufacturer in the world. In 2009 the corporate fiscal revenues exceeded $19 billion. Nike started in 1962 and hit the ground running! Nike has a strong marketing scheme and has since 1962. They believed in a “pyramid of influence” which relates to a small percentage of top athletes influenced product and brand choices of others. After sponsoring soccer, football, basketball, golf, tennis and the Olympics, Nike gained a strong advantage in the world of marketing.