Case Solution of Managed by Q
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[pic 1]Growth Strategy of âManaged by QâSTRATEGIC FUNDAMENTALs_E111Md. Anamul Hoq | MBA Evening | University of DhakaCase Abstract[pic 2]Managed by Q is an on-demand service provider based in the USA which currently available in three business district â New York, Chicago and San Francisco having high customer satisfaction. In July 2015, Dan Teran â Cofounder & CEO started its operation alongside Saman Rahmanian who overlooks the operations and maintenance.âManaged by Qâ as an on-demand company has to deal with rival companies like ABM Industries, ServiceMaster Clean and Jani-King International since the janitorial service industry in the USA is highly fragmented where the barrier to entry is low.Qâs target customers are corporate houses who take services of Cleaning, Office Maintenance, and Office Supplies from Q. Q managed to differentiate itself by âfully transparent serviceâ to its valued customer and prioritize the quality of work.Q employees are called âOperatorsâ who get paid good remuneration than market standard, flexible work hour, in-house training, bonus and smooth career growth which have a positive impact on employee turnover and customer retention. Qâs culture required transparency, problem-solving, cleaning experience, integrity and work ethics.To grow, Q is focusing âgood job strategyâ with the values of transparency, community, integrity, Optimism & innovation which creates superior value for employees and customers.[pic 3]HOW TO GROW?Option 1Option 2Q will acquire more customers from existing markets and offer more services to customer?Q keep exploring into new markets?Before going to explanation, let me put the Growth Strategy of âManaged by Qâ on top.âManaged by Q Should Acquire More Customer from Existing Market byOffering More Services and Sustainable Market Expansion.â
External Analysis of âManaged by QâExternal analysis deals with strategic opportunities and threats of an organizationâs operating environment. From the given case materials I found following opportunities and threats of âManaged by Qâ-OpportunitiesThreatsRobust on demand requirementLess complexity to entry new marketOnly 3 big rival company who just cover few of the USâs Janitorial ServicesSignificant increase of industry valueFragmented IndustryClone companiesFewer commercial buildings in many cities Lack of perfect labor marketInternal Analysis of âManaged by QâInternal analysis emphasis on the resources, capabilities, and competencies of a company which leads to explore the companyâs strengths & weaknesses. These are following âStrengthsWeaknessesDifferentiated & Transparent Janitorial ServiceMinimum Employee TurnoverStrong work ethics & valuesExtensive customer retention (90%)High profit marginSatisfactory funds/investors Not ready resources to provide other janitorial services except cleaning, maintenance, Potential Services of Q[pic 4]