Essay About Quick Response And Electronic Data Interchange

What Is the Right Supply Chain for Your Product?
Essay title: What Is the Right Supply Chain for Your Product?
What is the Right Supply Chain for Your Product?
by Marshall L. Fisher
Harvard Business Review
Reprint 97205
Harvard Business Review
MARCH-APRIL 1997
Reprint Number
ARIE DE GEUS
THE LIVING COMPANY
97203
WALTER KUEMMERLE
DEVELOPING GLOBAL NETWORKS
BUILDING EFFECTIVE R&D CAPABILITIES ABROAD
97206
KASRA FERDOWS
MAKING THE MOST OF FOREIGN FACTORIES
97204
GEORGE S. DAY
STRATEGIES FOR SURVIVING A SHAKEOUT
97202
MARSHALL L. FISHER
WHAT IS THE HIGH SUPPLY CHAIN FOR YOUR PRODUCT?
97205
JOHN CASE
OPENING THE BOOKS
97201JOAN MAGRETTA
HBR CASE STUDY
WILL SHE FIT IN?
97208
CHRISTINE W. LETTS, WILLIAM RYAN, AND ALLEN GROSSMAN
SOCIAL ENTERPRISE
VIRTUOUS CAPITAL: WHAT FOUNDATIONS CAN LEARN FROM VENTURE CAPITALISTS
97207
WILFRIED VANHONACKER
WORLD VIEW
ENTERING CHINA: AN UNCONVENTIONAL APPROACH
97210
EILEEN SHAPIRO
BOOKS IN REVIEW
MANAGING IN THE AGE OF GURUS
97209
What Is the Right Supply Chain for Your Product?
A simple framework can help you figure out the answer.
Never has so much technology and brainpower been applied to improving supply chain performance. Point-of sale scanners allow companies to capture the customer’s voice. Electronic data interchange lets all stages of the supply chain hear that voice and react to it by using flexible manufacturing, automated warehousing, and rapid logistics. And new concepts such as quick response, efficient consumer response, accurate response, mass customization, lean manufacturing, and agile manufacturing offer models for applying the