Essay About R Case Study And Store Owners

R&r Case Study – Realizing the Opportunities
R&R Case Study
Realizing the opportunities
Bob Reiss a veteran from the gaming industry had learnt from his
experience that generally any game has a very short span of life because it
can be easily replicated very easily. Seeing the success of “Trivial Board”
games in Canada, Bob realized that it can be a big hit in US market
because it was a general trend that US market was 10 times bigger than
the Canadian Market. Bob knew that he has to differentiate his product
from the other trivial games prevailing in the market. Looking at the
consumer‟s pattern of an average American family of spending roughly 7
hours on Television, he thought of developing the questions of Trivial
games on the TV industry.
Strategic Alliances
He knew that he do not have the financial appetite to start the venture on
his own. So, he wanted to tie up with a big name which will help him to
further promote his venture. He tried to tie up with „TV Guide‟, the leading
magazine on the TV industry which has the highest diffusion in the U.S. He
convinced the publisher of TV Guide by mentioning him several benefits;
they will derive from the joint venture. The store owners were convinced by
giving them advertising space in TV Guide magazine. With the agreement
with