Entrepreneurship
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Table of ContentAbstract 1. Executive summary Business goals Marketing strategy Our operation Finances 2. Background Mission statement The business idea Our business goals 3. Management plan 4. Marketing Rationale of the existence of the business Market research needed to prepare the plan Market analysis Industry trends Competitors and possible collaborators SWOT analysis 4. Operation plans Operation in 1st stage Operation in 2nd stage Operation in 3rd stage Future operations 5. Financial projections Basic assumptions and information Financial forecast 6. Implementation timetable (Action plan) 7. Limitations and possible solutions Finding the right manpower The initial marketing struggle Unknown competition everywhere The trends of the living style References AbstractToday about 70% of the world population is living in the cities or metropolitans, the demand over the resources and energies are increasing rapidly in the last decade and this increase of demand will continue to rise in the future. Cities that everyone lives are experiencing the rising burden of the waste and pollution in our daily lives. Hence, an idea that promotes and shapes a greener and more sustainable city is everyone’s fortune. In this paper, a new business venture called Ez-Life is a solution to this problem, changing the lives of every citizen by coping with the daily household works that we have no time to do, including the house moving services, home organization services, utilities check and recycle service. The ultimate goal is to solve the problem of the increasing urban waste and changing our lives to a greener concept as well.
1. Executive summary Business goals-Create a successful business that do the household works for everyone -Increase our service counts to first one million in three years-Expand ourselves to every mega-cities in the worldMarketing strategyOur marketing strategy will target to everyone living in the cities, including child, adults and seniors. The marketing idea is to build the trust on our users and help them live a greener and happier life. The marketing means include the newspaper, internet and mobile apps. The detailed marketing strategy will be specifically designed for each city, according to the local lifestyle and culture. Our operationThe key operation is to provide household services and house moving services in the mega- cities and metropolitans. Besides, we will have specialized operations such as utilities check, appliance fix, waste categorization and recycle. FinancesTo bring this Ez-Life venture alive, we will seek for the financial support from the potential investors. The initial investment will be used in the website construction, marketing activities, and resources such as the man power and tools. We hope to increase our service counts and users as fast as possible and target our profit in three years’ time. 2. BackgroundMission statement-Helping everyone enjoy a better city life-Encourage every citizen’s to contribute their part towards a greener city-Promote the business ideas that help to create future sustainable citiesThe business ideaEz-life is an idea that works for now and future. Firstly, it solved the problem that people faces in their daily lives. For example, providing house moving services for people that frequently relocates their addresses, helping people fix the electricity and water system, recycle and repair the home appliance that otherwise would become a waste and additional cost to the us. These areas of the works will be the primary operation for Ez-life stage one. As we grow, our works will be expanded to more services, such as categorizing the waste for people, recycle and re-use our appliances and furniture. We hope that through our development, we are not only helping people to do household, instead, we are educating people to contribute their individual part to build a more sustainable city that otherwise may be over-burdened by the increasing urban populations.[pic 1]Our business goalsOur primary goal is to successfully establish our business in one or few mega-cities, providing our users with our personalized and pleasant services. Helping them to feel easy and pleasant when they book our housing moving services, solve their trouble of the broken home appliances such as lights, computer, air-cons, and fix their electricity and water system when there is a break-down. The next goal is to increase our users to every household in the city by setting up branches or cooperate with local shops, so that we can build a complete network of services that can reach you in shortest possible time, i.e. 10-30 minutes.