Essay About R&D Organizationproject Management Perform R&D And Stage-Gate Processmain Benefit

Innovation and Entrepreneurship
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Lecture Two – Innovation and Entrepreneurship – April 27th  Ways to perform R&DSetting up an R&D organizationProject management Perform R&D internally or access it externally They want to share their technologies BMW is premium and Toyota is of a less level – so thats what they get in the dealBMW can access a new, larger market that brings scale to the table, where they may not know the market Why source know-how by buying and integrating into your companyStrengthen your position Three options of accessing R&D externallyLicensing To knowledge flow – just make sure they access the others knowledge – companies still stay as separate entities Joint ventures and alliancesM&AMost knowledge flow Setting up an R&D organizationCentralized (when you want to build up deep knowledge – technological speciality) or decentralized or hybrid What does the internal organization look like Stage-gate processMain benefit is that it breaks down your process into stages and gates Make sure you don’t invest and keep investing until a project is need Gate is more like an assessment Role of an innovation project manager Somewhere in stage or gate 2Does it make sense to go into the next phase? Should use a tool or criteria to evaluate if the product should go to the next stage Net Present Value (NPV) -> research itContinued as a start up included in a existing business segment or a completely new segment – should stamypor continue as a start-up This page has 10 pages of exhibits which are really important