Bzzagent Case StudyBzzAgent Case StudyGrowing prevalence of DVRs which allows people to skip adds, rise of Internet and other media environments like satellite radio, podcasting, video sharing are steadily displacing the conventional media usage. These changes are reflecting the shift in the consumer’s expectations from media. So, nontraditional marketing vehicles like word of mouth have gained significant consideration. BzzAgent was launched in May 2002 on the concept of word of mouth. It attracts a group of motivated agents who would spread among their networks information about products. Agents form the backbone of the company’s marketing strategy. In this Network both the company and the agents will be in a win-win situation. The agents become a part of the bzzAgent group sometimes due to sheer passion, curiosity and interest for the product being marketed. Also the power of wanting to be a trendsetter and the opportunity to socialize with people who share similar interests lures people to become bzzagents. The bzzAgent group can also capitalize on the brand loyalty factor to bring in agents into the network to advertise the brands they are attached with. Once a person becomes an agent they are invited to join an advertising campaign. Along with the copy of information about the product the buzz agents will also get information with suggestions about how to best engage in word of mouth promotion of the product.
Transparency, honesty and trust are the Hallmarks of BzzAgent. The wide network of Agent’s and the credibility factor in the word-of-mouth marketing sets apart the BzzAgent advertising strategy. It is this real-world, unscripted communication that forms a big part of value proposition for BzzAgent unlike traditional marketing strategies like television advertising where there is a lack of personal touch between the advertisers and the users. Dave Balter, the founder of BzzAgent has come up with the idea of creating a blog which would record the internal workings of the company. The main idea behind starting the blog is the firm’s commitment to transparency. Also, the agents who are growing in numbers at the rate of 300 agents every day can still feel a personal connect with the firm through this blog. The firm is benefitted by the creative criticism received from agents, clients and partners.
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The BzzAgent campaign and blog are not as simple as it sounds. Dave Balter has been working on this in the past but has come up with the following ideas for getting the BzzAgent marketing campaign to go viral: The company has a great reputation among agents. All BzzAgent agents are aware that the company is not just a brand but is also a strong provider for customers and agents. A great example is the success of BzzAgent which became known to clients after it reached the top 5% in search results for brands through BzzAge which is an internal measurement system. BzzAgent has also earned recognition as a leader in the advertising industry by its success in gaining over 40% traffic from clients.
Dealing with the Business of BzzAgent
Many people have been asking how to manage and monetize their personal BzzAgent accounts, as this can take some time and focus. When one agent is a customer, another person and an employee can all start and be on different campaigns and they want to get started on a different campaign. It is best to have more people who can get started first before one person starts the other one. When you see people doing a different campaign or starting a brand campaign, get in touch with other agents who are looking at different opportunities with a goal to build out your personal BzzAgent account. This includes offering one-off campaigns, advertising through online services, direct marketing to agents, promoting other campaigns, and other types of campaigns. It is important to keep in mind the following:
How to handle
The best advice is to follow everything that is mentioned in the bizagent policy. If there can be no other goal and the BzzAgent is not for you, set it aside for a while, do some research and make sure you give your best effort to achieve it. Make sure you ask the BzAgent if he or she is aware of any additional campaigns that have been started in his profile before coming in contact with you and he or she may consider you if you want to make an additional request through the bizagent system.
Once you’ve made an email to bizagent which discusses your BzzAgent policy with the bzagent manager, you can update your account history and go to the main BZAgent. The page that appears will tell you the list of other customers that got BzzAgent ads and it is not necessary to enter the name or email address. You can also view the status of all emails being sent and it will show you that all that goes into your contact contact list is now in full control of the person making that request.
Getting Started in the BizAgent Strategy
Before you use a BzzAgent profile, there are a number of things you need to consider. First and foremost you want it to be consistent throughout the campaign. This is especially important for your first person experience as you have a lot of work to do before you are fully aware of your BzzAgent’s role. With an initial understanding of your role and what you are doing online, you want to make sure that you follow all the rules in your BzAgent profile that are in place. Don’t just just click on an email, make a note in your profile, click on the link to open the file about a few seconds from now, fill in the relevant information about himself or herself in that file , and then send out the request
‼More in the next blog.‼
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The BzzAgent campaign and blog are not as simple as it sounds. Dave Balter has been working on this in the past but has come up with the following ideas for getting the BzzAgent marketing campaign to go viral: The company has a great reputation among agents. All BzzAgent agents are aware that the company is not just a brand but is also a strong provider for customers and agents. A great example is the success of BzzAgent which became known to clients after it reached the top 5% in search results for brands through BzzAge which is an internal measurement system. BzzAgent has also earned recognition as a leader in the advertising industry by its success in gaining over 40% traffic from clients.
Dealing with the Business of BzzAgent
Many people have been asking how to manage and monetize their personal BzzAgent accounts, as this can take some time and focus. When one agent is a customer, another person and an employee can all start and be on different campaigns and they want to get started on a different campaign. It is best to have more people who can get started first before one person starts the other one. When you see people doing a different campaign or starting a brand campaign, get in touch with other agents who are looking at different opportunities with a goal to build out your personal BzzAgent account. This includes offering one-off campaigns, advertising through online services, direct marketing to agents, promoting other campaigns, and other types of campaigns. It is important to keep in mind the following:
How to handle
The best advice is to follow everything that is mentioned in the bizagent policy. If there can be no other goal and the BzzAgent is not for you, set it aside for a while, do some research and make sure you give your best effort to achieve it. Make sure you ask the BzAgent if he or she is aware of any additional campaigns that have been started in his profile before coming in contact with you and he or she may consider you if you want to make an additional request through the bizagent system.
Once you’ve made an email to bizagent which discusses your BzzAgent policy with the bzagent manager, you can update your account history and go to the main BZAgent. The page that appears will tell you the list of other customers that got BzzAgent ads and it is not necessary to enter the name or email address. You can also view the status of all emails being sent and it will show you that all that goes into your contact contact list is now in full control of the person making that request.
Getting Started in the BizAgent Strategy
Before you use a BzzAgent profile, there are a number of things you need to consider. First and foremost you want it to be consistent throughout the campaign. This is especially important for your first person experience as you have a lot of work to do before you are fully aware of your BzzAgent’s role. With an initial understanding of your role and what you are doing online, you want to make sure that you follow all the rules in your BzAgent profile that are in place. Don’t just just click on an email, make a note in your profile, click on the link to open the file about a few seconds from now, fill in the relevant information about himself or herself in that file , and then send out the request
‼More in the next blog.‼
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The flip side of the WOM marketing is the lack of