Relationship Marketing in Content of MalaysiaRelationship involves at least two persons and this relationship must be build consistently. Relationships will only happen where they respect each other and what each other brings to the relationships, thereby it will increase their contribution to the overall value of the relationship (Batterly, 2004). Relationship marketing is a kind of strategy that fosters customer loyalty, interaction and long-term engagement; it does not happened between a business and customer, as well as supplier, competitors, etc. (Wise Research Ltd, 2010). Malaysia is a country where a diverse range of external cultures and religions. It represents a unique fusion of Malay, Chinese, and Indian traditions, creating a pluralistic and multicultural nation that has its character strongly rooted in social harmony, religion and pride in its ancestral background (Jodie R. Gorrill, 2007).
The Malaysian government has adopted the traditional approach of building a strong and consistent relationship between a business and the customer, which can help foster an environment for growth and creativity. Malaysian law, social policy and law courts support a strong set of shared objectives to achieve this: They have a duty to ensure the development of trust, loyalty and harmony among the parties. They also provide for the establishment of the Malaysian government’s Strategic and External Planning and to ensure an inclusive national and economic development environment. In this respect, Malaysia may be a country where social and cultural development can be achieved by partnership and collaboration (R.J. Singh, 2014). However, there are other factors that can lead to a stronger and more vibrant relationship, such as the need for a strong national and international climate of trust by all parties. The Malaysian government is committed to the development of an environment where cultural, religious and religious diversity are encouraged and which is consistent with the spirit of harmony, cooperation and diversity. A strong relationship can also lead to a strengthening of an international and democratic process and to a broader understanding of all people on the world stage (A.H. Tan, 2010). Malaysia should focus on the goal of building community; it should also be on promoting the shared vision of a healthy and welcoming society whereby a great people can thrive together without fear of persecution and corruption. Malaysians can live in harmony and harmony with all others, irrespective of ethnicity, religion and nationality, and these considerations are especially fundamental for Malaysia’s relationship with other world economies. They live the life of a self-sufficient and sustainable national society and they must ensure all citizens abide by the values demanded of them, and ensure that all Malaysians can make the right decisions. The goal of economic development in Malaysia is to benefit everyone; but it must be achieved in the way that is best for Malaysian people. This is what Malaysians have always had in mind. While Malaysia has many of the right policies based on equality, freedom of movement, human rights and human rights principles, many of the wrong policies are implemented with a sense of arrogance, arrogance which is an inherent human trait. When faced with the challenge of changing its laws, Malaysia has taken a much better approach, more focused on improving the legal and social system and upholding and protecting people through the system, by making decisions which bring them benefit so that they can live fulfilling lives and not only for their country. Malaysia has the right to govern itself without interference from outside groups on its own land and its own people. Malaysia should strengthen the relationship between business and government (Bakerjee, 2005). Malaysia’s strategic relationship with India and the US is part of the national nature of the Indian business and its role in national development matters. Malaysia is also a very stable and balanced nation, in all its conflicts, while Malaysia has developed relations and its security with other countries. It therefore cannot be blamed if relations with other countries have not improved, but on its own responsibility to develop its ties and not to rely on other countries to maintain that relationship. While relations with China and Taiwan can develop, Malaysia has the right to promote the relationship and remain stable in all its disputes. Malaysia is happy to join this and is also eager to be fully involved with other countries on global issues: Malaysia is not simply happy with Singapore. It supports it because of its position in the Asian space, on issues such as security, international trade and international social life. Even better, Malaysian and Chinese economic interests are well supported and we are in a good relationship. The goal is for Malaysia to become involved with other countries to better manage its security. Malaysia will find it much easier to expand its economic and technical activities to the world economy and to
The Malaysian government has adopted the traditional approach of building a strong and consistent relationship between a business and the customer, which can help foster an environment for growth and creativity. Malaysian law, social policy and law courts support a strong set of shared objectives to achieve this: They have a duty to ensure the development of trust, loyalty and harmony among the parties. They also provide for the establishment of the Malaysian government’s Strategic and External Planning and to ensure an inclusive national and economic development environment. In this respect, Malaysia may be a country where social and cultural development can be achieved by partnership and collaboration (R.J. Singh, 2014). However, there are other factors that can lead to a stronger and more vibrant relationship, such as the need for a strong national and international climate of trust by all parties. The Malaysian government is committed to the development of an environment where cultural, religious and religious diversity are encouraged and which is consistent with the spirit of harmony, cooperation and diversity. A strong relationship can also lead to a strengthening of an international and democratic process and to a broader understanding of all people on the world stage (A.H. Tan, 2010). Malaysia should focus on the goal of building community; it should also be on promoting the shared vision of a healthy and welcoming society whereby a great people can thrive together without fear of persecution and corruption. Malaysians can live in harmony and harmony with all others, irrespective of ethnicity, religion and nationality, and these considerations are especially fundamental for Malaysia’s relationship with other world economies. They live the life of a self-sufficient and sustainable national society and they must ensure all citizens abide by the values demanded of them, and ensure that all Malaysians can make the right decisions. The goal of economic development in Malaysia is to benefit everyone; but it must be achieved in the way that is best for Malaysian people. This is what Malaysians have always had in mind. While Malaysia has many of the right policies based on equality, freedom of movement, human rights and human rights principles, many of the wrong policies are implemented with a sense of arrogance, arrogance which is an inherent human trait. When faced with the challenge of changing its laws, Malaysia has taken a much better approach, more focused on improving the legal and social system and upholding and protecting people through the system, by making decisions which bring them benefit so that they can live fulfilling lives and not only for their country. Malaysia has the right to govern itself without interference from outside groups on its own land and its own people. Malaysia should strengthen the relationship between business and government (Bakerjee, 2005). Malaysia’s strategic relationship with India and the US is part of the national nature of the Indian business and its role in national development matters. Malaysia is also a very stable and balanced nation, in all its conflicts, while Malaysia has developed relations and its security with other countries. It therefore cannot be blamed if relations with other countries have not improved, but on its own responsibility to develop its ties and not to rely on other countries to maintain that relationship. While relations with China and Taiwan can develop, Malaysia has the right to promote the relationship and remain stable in all its disputes. Malaysia is happy to join this and is also eager to be fully involved with other countries on global issues: Malaysia is not simply happy with Singapore. It supports it because of its position in the Asian space, on issues such as security, international trade and international social life. Even better, Malaysian and Chinese economic interests are well supported and we are in a good relationship. The goal is for Malaysia to become involved with other countries to better manage its security. Malaysia will find it much easier to expand its economic and technical activities to the world economy and to
Now we are discussing on the classic market relationship. There are three types of classic market relationship, which are the dyad, the relationship between the supplier, who sells products or services and customer, who buy products and services, it also known as two party relationship. It is the basic interaction in business (Gummesson, 2008). However, the triad is the relationship between supplier, customer, and competitor, who exists in the industry and sells the similar product and service, whereby it also an important element of a market (Gummesson, 2008). Furthermore, the classic network is the relationship between supplier, customer, competitor and distributor who always been the middle in the market. Relationship marketing in the content of Malaysia, for instance, in banking sectors, it is a kind of dyad relationship. Trust is one of the most important elements of building a stable and collaborate relationship with their customers as well as to enhance competitiveness (Rousseau D, 1998). Trust can be defined as one party who are willingness or confidence to engage in a relationship with a trusty and reliability party ( Morgan R and Hunt S, 1994). For example, in Islamic banking sectors, they are more concerned on belief values (aqidah), ethics (akhlaq) and compliance with Islamic principles (Shariah) in conducting Islamic banking activities, which all the above is based on trust (Halim, 1992); (Lynn, 2001). In addition, image known as a perceptions