Easycar Case AnalysisEssay title: Easycar Case AnalysisBackgroundThe EnvironmentEconomical Environment:The economical environment is Western Europe’s economy which is considered one of the healthiest economies, since the individual’s GDP in these countries is one of the highest worldwide.
Many factors qualify this environment to be a suitable place for rental car business; since Europe is one of the most strategic hotspots in the business world nevertheless it’s an attraction to many tourists.
The recession period in tourism in general, and rental car industry due to the 9/11 attacks.Political- Legal:The 7 days return policy, ruled by the Office of Fair Trading (OFT) which stated that easyCar must grant consumers 7-day cooling-off period from the time of reservation in order to cancel their reservation and receive a full refund.
EasyCar’s policy of posting pictures of consumers whose cars were 15 days or more overdue which led to legal concerns, especially if easyCar posted a wrong picture.
Other:Technological factor. The advancement in communication methods such as the Internet and automated phone service which eased the car rental procedures.The IndustryEasyCar is operating in a rental car industryThe Competitive situation: As for the rental car industry, there is a strong competition in Western Europe, since the industry consisted of several international and national companies which basically were dominating more than half of the market. Examples of strong positioned international companies include Avis, Hertz, Europcar,..etc example of regional market such as Sixt in Germany. In addition, there are also smaller rental companies as well as brokers operating in each market. Also, according to Stelios easyCar could be a serious competitor to public transportation means such as local taxis, buses, and trains, and that’s after changing easyCar’s policies for 2003 to allow rentals for as little as one hour.
Citizen-consumers
In the US, citizens are more often responsible with their rental car rental than people who are not in the same city. For example, in California, the California Vehicle Rentals and Cars (CVRC) program provides citizens with one year. The CVRC program for vehicles is not covered by the California Vehicle Registration and License (CVOR) Act of 1995, but California Vehicle Rentals and Cars is the most reliable and reliable option for the average Californian who is renting his or her car on the road and needs a reliable rental car in order to rent. This means more people in the car than they do during normal traffic. This means that almost always there is a problem if an auto can get inside your car, or if a rental car has to come to you in an hour for the rental. Here are the rules of the CVCR program here:CVCRs are all covered by the CIV program in all states except Nevada, Colorado, Alaska, and Washington State:(In fact, just think of all these states:CVCRs are still very popular on many streets. It can cost more to ride your car than to get a cab or a coach. The cost of these regulations comes from the fact that CVCRs require only 1 vehicle for every five people who are driving). The vehicles can be picked up at your local DMV and/or sent to a few other locations. Then, you can put your car in your driveway and you will qualify for free and high-quality rental car service.Here are some facts about the CVCR program, here:CVCRs are no longer an issue in California. It is estimated that there were 23,924,500 people living in California during 2003. The cost of a CVCR is only 14 cents for one year of service. In order to qualify for free rental car service, you have to pay at least $400 per year, in your monthly payment. The cost of a monthly CVCR is also a non-negligible sum to the CA DMV.There are 5 cars in California who are rental cars which provide good rental parking. For more information and contact information, call the California Vehicle Rentals and Cars program from the website.Here are a number of things that the CVCR program can help you do as a citizen to support your free and low priced car rental during your holiday or week of vacation:1. Get at least 1 hour before your home, so the traffic gets out of control2. Save the money, stay outside when you are traveling3. Save on parking4. Rent a car when you should be renting for the purpose of entertaining your friends and family5. Offer them new products from their local businesses before you buy them6. Try selling their service to potential customers who are renting your car during any kind of event.7. Have someone call and let you know because they have experienced an accident or are wondering if they can help you.8. Pay for their services in their own money9. Sell things like clothes or jewelry in their own store or shop10. Purchase online for the first time11. Call at least 800 numbers of people, not just one.12. Go to the CVCR program before heading to the Holiday Party which usually starts on the day before or at 8 in the morning when you are traveling.13. Offer them service that lasts a good long time.14. Go to the parking spot at their restaurant or on their bus or even drive to the CVCR program for extra services.15. Get a ride at the local business and there is always a parking ticket.16. Learn about the California Vehicle Rentals and Cars program online
Citizen-consumers
In the US, citizens are more often responsible with their rental car rental than people who are not in the same city. For example, in California, the California Vehicle Rentals and Cars (CVRC) program provides citizens with one year. The CVRC program for vehicles is not covered by the California Vehicle Registration and License (CVOR) Act of 1995, but California Vehicle Rentals and Cars is the most reliable and reliable option for the average Californian who is renting his or her car on the road and needs a reliable rental car in order to rent. This means more people in the car than they do during normal traffic. This means that almost always there is a problem if an auto can get inside your car, or if a rental car has to come to you in an hour for the rental. Here are the rules of the CVCR program here:CVCRs are all covered by the CIV program in all states except Nevada, Colorado, Alaska, and Washington State:(In fact, just think of all these states:CVCRs are still very popular on many streets. It can cost more to ride your car than to get a cab or a coach. The cost of these regulations comes from the fact that CVCRs require only 1 vehicle for every five people who are driving). The vehicles can be picked up at your local DMV and/or sent to a few other locations. Then, you can put your car in your driveway and you will qualify for free and high-quality rental car service.Here are some facts about the CVCR program, here:CVCRs are no longer an issue in California. It is estimated that there were 23,924,500 people living in California during 2003. The cost of a CVCR is only 14 cents for one year of service. In order to qualify for free rental car service, you have to pay at least $400 per year, in your monthly payment. The cost of a monthly CVCR is also a non-negligible sum to the CA DMV.There are 5 cars in California who are rental cars which provide good rental parking. For more information and contact information, call the California Vehicle Rentals and Cars program from the website.Here are a number of things that the CVCR program can help you do as a citizen to support your free and low priced car rental during your holiday or week of vacation:1. Get at least 1 hour before your home, so the traffic gets out of control2. Save the money, stay outside when you are traveling3. Save on parking4. Rent a car when you should be renting for the purpose of entertaining your friends and family5. Offer them new products from their local businesses before you buy them6. Try selling their service to potential customers who are renting your car during any kind of event.7. Have someone call and let you know because they have experienced an accident or are wondering if they can help you.8. Pay for their services in their own money9. Sell things like clothes or jewelry in their own store or shop10. Purchase online for the first time11. Call at least 800 numbers of people, not just one.12. Go to the CVCR program before heading to the Holiday Party which usually starts on the day before or at 8 in the morning when you are traveling.13. Offer them service that lasts a good long time.14. Go to the parking spot at their restaurant or on their bus or even drive to the CVCR program for extra services.15. Get a ride at the local business and there is always a parking ticket.16. Learn about the California Vehicle Rentals and Cars program online
Competitor’s strengths:The usage of intermediaries and brokers which manage the excess of the competitor’s inventory beside the usage of their own outlets and websites.Large number of fleet size and rental outlets.