Mktg 7501 McQ
Q1. The major actors in the organisation’s microenvironment areA. The company, state government, competitors and customersB. The company, comeptitors, customers and intermediariesC. The company, competitors, state government, customers and mediaD. the company, competitiors, customers and mediaQ2. A ________ consists of the people, equipment and procedures to gather, sort analyse and distribute accurate information to marketing decision makersA. Marketing intelligence systemB. Database mining systemC. Marketing analysis systemD. Marketing research systemQ3. Which of the following is a problem with using internal databases?A. The information was collected for a different reasonB. The information is in the wrong formatC. The information may be out of dateD. All of the aboveQ4. Marketing research links the consumer customer and public to the marketerA. TrueB. FalseQ5. What are the four steps (in order) of the marketing research process?A. Define the problem, develop the research plan, implement the research plan, survey the participant.
B. Define the problem, develop the research plan, implement the research plan, report the findingsC. Define the research plan, develop the problem, survey the participants, report the findingsD. Develop the research plan, implement the research plan, survey the participants, report the findingsQ6. What is often the hardest step in the marketing process?A. Defining the problemB. Developing the research planC. Implementing the research planD. Reporting the findingsQ7. The objective of ______ is to gather preliminary information that will help define the problem and suggest reasonsA. Causal researchB. Competitive researchC. Descriptive researchD. Exploratory research Q8. Researchers usually start with _____ when developing the research planA. Primary dataB. Secondary dataC. Projection researchD. Sales researchQ9. The three types of research approach a marketer may use are _______, ________ and ______ .A. Surveys; Observations; Historic reviewsB. Observations; Surveys; DatabasesC. Observations; Experiments; SurveysD. Experiments; Databases; SurveysQ10. One of the biggest challenges facing marketing researchers today is that some consumers believe collecting the research violates they privacy