Essay About Reservation Price And Best Approach

Template Planning Document
Template Planning DocumentThis document ca be used for negotiations and bargaining in multiple scenarios to evaluate the various standpoints. It can be used with a scoring system that can be developed.What issues are most important to you?1. Licensing fee per episode 2. 5 year contract3. Number of runs4. Financing terms (bulk payment upfront)5. Sell Juniors along with moms.com for a long term relationshipWhat is your BATNA? Reservation Price? Target?BATNA: 2.5 mil (WWIN’s offer)Reservation Price: 4.45 milTarget: 7 mil ( 100 x 70,000) – 9 mil ( ad revenues for WCHI)What are your sources of power?WCHI needs a show to boost their credibility – desperation for a showThe independent television stations will not want competitors to get the showWWIN has already placed a bid and are leaders already, WCHI would want to make up for the lost ground and dethrone WWINWhat issues are important for the opponent?1. Ratings and advertisement revenues that arise as a result2. Less licensing fee3. More episode runs4. Payment mode (bulk of the payments later5. Length of contractOpponent’s BATNA? Reservation Price? Target Price?I am not so sure what the best approach would be hereBATNA: 2.5mil (WXYZ have offered it and WCHI do not have an option)Reservation Price: 2.5 milTarget Price: 700,000 (minimum advertisement revenue)