Resorts World Berhad
As Resorts World Berhad is known as an organization that is stable and had huge capital and financial status, it is crucial for this organization to make some contribution to the society. This is to counter the problem of global warming. Well, Genting Highlands is seemed less showing its public conscious towards the environment issues. Then, global warming issues had been the talk of the town since few years ago. Seriously, global warming will be the direct killer to Resorts Worlds competitive advantage. If in the future, Resorts World without the cool weather, it will surely make no difference to other competitors. So, we suggest that Resorts World Berhad may build up a “Save the World” Foundation to increase the awareness of global warming. With this step, Resorts World may set up a good name and reputation on the social responsibility towards environment. It is because it shows that this organization would not only keen to gain profit but also care the environment. Furthermore, if Resorts World started to care the global warming issue first, it wont give any chance of any party to sabotage Resorts World to be one of the major global warming contributor because Genting Highlands does really chop down a lot of trees in its development. Another benefit is to educate the publics on the harm and effect of global warming towards the world and the most important is towards Genting Highlands. If people still unaware with this problem, Genting Highland would never be the same again in 10 years more. Therefore, people would not have a place to have vacation in a cool and breezy weather. In the foundation built, Resorts World may give sponsorships to any parties that put efforts in saving the environment especially towards global warming issues. Therefore one day, whenever people talk about global warming issue, people would think that Resorts World had done its part for the environment and society.
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