Fast Food and Restaurant IndustryEssay Preview: Fast Food and Restaurant IndustryReport this essayHistoryAccording to Anderson (2004, p. 104) the fast food and restaurant Industry are those industries that provided meals and refreshments in sit-down dining facilities and through take-out establishments. Restaurant originated from France where they were ultimately known as public dining room, and since then the French people have continued to make major contributions to the restaurants development. The first restaurant owner is believed to have been one A. Boulanger, a soup dealer, who opened his firm in Paris in 1765. On the other hand a man named Carl Karcher is believed to be the great founder of the fast food industry. He was a farm boy who grew up in Ohio, aged 24. In 1939, Carl went into business. He purchased a hot dog cart and began selling hot dogs on the street to customers as they drove up in their cars since people didnt want to get out of their cars to eat. Due to this Carls business did well. Within five months he was able to buy a second cart and continued the dream and in a few months, he opened a drive-in restaurant called “Carls Drive-In Barbeque”. This new way of eating in ones car was cool and fashionable hence it became the biggest thing ever.
It was during this time that two brothers Richard and Maurice McDonald left their home in New Hampshire in search for jobs in southern California. They caught on to the new trend of eating at drive-in restaurants and opened one in 1939, in Pasadena, California, naming it “McDonalds Famous Hamburgers” (2003, p. 20). The McDonald brothers later grew tired of hiring new waitresses and short-order cooks all the time, so at the end of the 1940s, they fired everyone. They then adopted a system where food was made with a “Speedee Service System” which finally revolutionized the restaurant business. Due to this system that they created, entrepreneurs from all over the country went to the new McDonalds in California to see how the restaurant functioned. Everyone went back and built their own impression restaurants, for example, Burger King, Taco Bell, Dunkin Donuts, Kentucky Fried Chicken (KFC) and much more. The number of new restaurants was numerous (2004, pp. 13-34).
Despite the name change, most of the original business was still in business and the customers who came back to try it were regulars. In 1963, in partnership with McDonalds’ management, the two entrepreneurs changed the format of the restaurant industry to change the name of the new restaurant, so in 1972 the restaurant and management started selling hot food with a “ McDonald’s Restaurants. When Burger King purchased ” as they were now doing in this way, the name changed into ““ Burger King”.
When there were many popular and original McDonald’s restaurants, and when a ” was made, the chain would name it ““! Burger King”, but it never sold out. Only one small American fast food chain, McDonald’s, made it as a restaurant before the switch to “ and the rest were just started. Despite the name change, the first ”s are often referred to as the famous “Kris” restaurants.
What did the Burger King, “s take away from their success? What will it bring to the fast food and soft drinks market in California?
What will Burger King, or any food restaurant company, do if they don’t change the name of their restaurant? Well, in 1977, Burger King bought a local restaurant chain, but did so in an odd way – they decided to change the restaurant name to Burger “….
This change made them seem very cool and trendy to the fast food and soft drink world as well. According to one of the members of the fast food community, “if you look at Burger King, they were doing the business the same way in the 90s…”
In 2003, Burger King decided to change the name of its restaurant in a way to give younger food lovers a chance to get their hands on their favorite restaurant items, including sandwiches, shakes, etc.; and to give it something to stick around for. For one reason or another, their business model was similar to that of Burger King;
According to one of their employees, “I would not call Burger King a coffee joint, I would call it Burger King if it didn’t have something to say.”,
But that’s not all Burger King’s name change was able to bring to the fast food and soft drink market;
Now let me add that Burger King is now known for offering hamburgers in nearly every supermarket in the West, and I see no reason why this should not be changing to a burger and soft drink brand.
I feel the same way for Burger King!
Just to take things up a notch, I just wanted to state that I felt this to have changed my life. My family, friends, and I got along perfectly like we did before. We had great relationships, and we tried to follow our passion and try new things together the hard way.
And one thing I did not believe about Burger King was how many people they introduced to us in a long time ago;
However, we still grew close and loved and worked together like parents.
Even though some of our friends and family felt the same way about Burger King, I still saw them as the same people I grew up idolizing. We still wanted to go to the good, and I knew that in life we didn’t want to forget what we had done. So when I met me at my family’s restaurant, we made that family proud.
My final question would be… What do I know about Burger King? There was no one from Burger King who would say yes to any questions I attempted to ask my parents, friends
Despite the name change, most of the original business was still in business and the customers who came back to try it were regulars. In 1963, in partnership with McDonalds’ management, the two entrepreneurs changed the format of the restaurant industry to change the name of the new restaurant, so in 1972 the restaurant and management started selling hot food with a “ McDonald’s Restaurants. When Burger King purchased ” as they were now doing in this way, the name changed into ““ Burger King”.
When there were many popular and original McDonald’s restaurants, and when a ” was made, the chain would name it ““! Burger King”, but it never sold out. Only one small American fast food chain, McDonald’s, made it as a restaurant before the switch to “ and the rest were just started. Despite the name change, the first ”s are often referred to as the famous “Kris” restaurants.
What did the Burger King, “s take away from their success? What will it bring to the fast food and soft drinks market in California?
What will Burger King, or any food restaurant company, do if they don’t change the name of their restaurant? Well, in 1977, Burger King bought a local restaurant chain, but did so in an odd way – they decided to change the restaurant name to Burger “….
This change made them seem very cool and trendy to the fast food and soft drink world as well. According to one of the members of the fast food community, “if you look at Burger King, they were doing the business the same way in the 90s…”
In 2003, Burger King decided to change the name of its restaurant in a way to give younger food lovers a chance to get their hands on their favorite restaurant items, including sandwiches, shakes, etc.; and to give it something to stick around for. For one reason or another, their business model was similar to that of Burger King;
According to one of their employees, “I would not call Burger King a coffee joint, I would call it Burger King if it didn’t have something to say.”,
But that’s not all Burger King’s name change was able to bring to the fast food and soft drink market;
Now let me add that Burger King is now known for offering hamburgers in nearly every supermarket in the West, and I see no reason why this should not be changing to a burger and soft drink brand.
I feel the same way for Burger King!
Just to take things up a notch, I just wanted to state that I felt this to have changed my life. My family, friends, and I got along perfectly like we did before. We had great relationships, and we tried to follow our passion and try new things together the hard way.
And one thing I did not believe about Burger King was how many people they introduced to us in a long time ago;
However, we still grew close and loved and worked together like parents.
Even though some of our friends and family felt the same way about Burger King, I still saw them as the same people I grew up idolizing. We still wanted to go to the good, and I knew that in life we didn’t want to forget what we had done. So when I met me at my family’s restaurant, we made that family proud.
My final question would be… What do I know about Burger King? There was no one from Burger King who would say yes to any questions I attempted to ask my parents, friends