Carrefour in Mexico
Essay title: Carrefour in Mexico
Carrefour background information
Carrefour is an international retail chain with its headquarters located in Levallois-Perret, France. Carrefour operates mainly in the European Union, South America, East Asia and Northern Africa. It is currently the number 1 retail group in Europe and number 2 retail group worldwide in terms of revenue after Wal-Mart. Carrefour has 12 547 stores, 456 295 employees in 29 countries worldwide. Carrefour’s first store was opened in 1960, in Annecy, France and today the original store is still operating and is the smallest Carrefour location in the world. The Carrefour group pioneered the idea of a �hypermarket,’ which is a large outlet consisting of both a grocery store and department store under one roof. Carrefour’s fist �hypermarket’ opened in 1963, in Saint-Genevieve-des-Bois, France.
Over the years Carrefour has created many of its own products and services. A couple of examples are; in 1976, Carrefour introduced it own unbranded line of products “Produits Libres,” in 1981, they introduced their own payment card “the Pass Card,” and in 1984, they launched Carrefour Insurance Services.
In its home country of France, Carrefour saw and