Sears, Roebuck and Co Case Study
Sears, Roebuck and Co.
Overview
Sears, Roebuck and Co. is the leading retailer of home appliances in the United States. Sears, Roebuck and Co. is an ideal retailer compared to its competitors, because of the consolidated approach that the company has established over the years. They are not only leaders in home appliances, but they reach consumers with different needs, such as: tools, fitness equipment, home and garden, automotive repair and maintenance, and apparel. Sears, Roebuck and Co. also provides different homes services to customers, which consist of home repair, maintenance, installation, cleaning, and home improvement.
Richard W. Sears made his way into the retail industry by receiving a shipment of watches that was unwanted by a neighboring jeweler, while working in the load and coal industry. He purchased and sold them for a great profit. He realized at that point that he wanted to be in the retail industry and started his watch company called, R.W. Sears Watch Company in 1886(
Financial Statements