Essay About Rhetorical Analysis Of Business Communication Of A Letter And Logic Errors

Rhetorical Analysis of Business Communication
MEMORANDUMTO: Professor Prinna BoudreauDATE: September 9, 2014SUBJECT: Assignment #1, Rhetorical Analysis of Business CommunicationGeneral Motors produced a faulty ignition switch that was installed in vehicles.  “GM has recalled about 1.6 million autos for an ignition switch problem and has blamed for 31 accidents that caused 12 deaths (Six Things You Need to Know About the General Motors Recall, 2014, para. 2).”  This assignment will complete a rhetorical analysis of business communication of a letter to employees completed by Mary Barra, General Motors Chief Executive Officer. CORPORATE MESSAGEThe business communication that I found was a letter written by Mary Barra, General Motors CEO, to her employees. Mary Barra, posted the message to employees on March 4, 2014. In the letter, Mary Barra defends the GM Company, and announces the actions the company has taken, including plans for an internal investigation. The letter provides details on how the company plans to handle the recall of ignition switches and emphasizes the GM principle of putting the customer first. A copy of this letter can be found at the end of this memo.  Below is the online link to view the letter: