Room Division
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3.3 Operational issues and performance
Marketing activities:
1. Marketing target: offers quality services to international and domestic visitors.
2. Marketing strategies:
β Exploit effectively the potential resources; focus on the main factors to attract customers to stay longer.
β Develop and promote the brand name more popular.
β Develop sustainable tourism and conservation, use tourism resource effectively.
β Promote national traditions of local residents.
β Organize many special events to welcome customers.
3. Activities:
β Charming resort should invite the representatives of international and domestic tourism operators to stay at resort and evaluate quality of service.
β In low season, resort uses special promotions to attract customers such as discount or coupon.
β Need to upgrade rooms, facilities and infrastructures.
β Organize tours for guests to learn local residents life and visit famous sightseeing in Con Dao.
β Recruit a public relation manager to coordinate with media, tourism operators and public to advertise eco image to customers.
β Develop many souvenir shops which have handmade gifts feature the culture of local residents.
Human Resources
β Selecting the right employees will do better job for the hotel.
β Set up the orientation program to introduce new employees about the hotel overview, job duties and responsibilities, policies and so on that a new employee needs to know.
β Make advanced training program for staff to increase knowledge, skills, professionalism in order to ensure the highest level of service for guests.
β Each month, the manager evaluates the staff performance and reward to create motivation.
β Empower employee helps them to make decisions about their jobs, and take responsibility for their result.
Customer Services focus: customer service is a very important aspect of the hotel. To get successful, we need to always be focused on improving the customer service.
β Train employees on the importance of offering good customer service.
β Set up a customer service policy to provide the hotels details, clear direction and guidelines for staff to follow.
β Get feedback