Term Paper on the Revenue Maximization Strategies of Frrb Transport and Logistics CompanyEssay Preview: Term Paper on the Revenue Maximization Strategies of Frrb Transport and Logistics CompanyReport this essayDe La Salle UniversityGraduate School of BusinessIn Partial Fulfillment of theRefresher Course Requirement inBUSINESS ECONOMICS, ECN501RTABLE OF CONTENTSSECTION PAGEPAGE NO.COMPANY PROFILEFROLICS RODOLFO BAYOS TRANSPORT AND LOGISTICS COMPANY (FRRB) is a transportation and logistical service provider based in Pasay City. Established in May 1997, the company had grown from a “lipat-bahay” service provider to what it is now: trucking, transportation, distribution, door-to-door and household delivery service provider firm, whose main goal is to service, satisfy and delight its customers.
The name “Frolics” has its roots. Rodolfo Bayos was a marketing graduate of San Beda College. While in college, he was an active player in school activities, one of which was the schools annual “frolics” festivity. As active alumni of the school, this “frolicking” continued on at FRRB where everyday is a happy day for each employee, which the company believes is necessary as it extends to their day-to-day work to satisfy and delight the needs and requirements of its customers.
FRRB provides transportation and logistical solutions to business requirements in transporting, distribution and delivery of goods from any point of Luzon to anywhere in the Philippines. Freight is typically transported over roads and highways. With RO-RO (Roll-on Roll-off) services provided by inter-island shipping companies, it enables the company to provide transport services all the way to Mindanao.
The firm utilizes company-owned trucks, employee drivers and stevedores who are assigned to a specific customer. With a dedicated transportation and logistical supervisor, this individual, plans, schedules and directs all transportation routes providing technical and communicational support to all drivers in-transit to specific customers.
Through innovative marketing and competitive pricing strategy, the company achieved the reputation of being one of the most admired small and medium scale companies in transportation and logistical provider industry.
In this very competitive industry where high turnover of drivers and stevedores is prevalent, availability of dedicated and customer friendly manpower had become a competitive edge in the business. One thing that FRRB stands out among the competition other than its competitive pricing is its ability to maintain its growing number of drivers and stevedores. The company had achieved a wide reputation as the “employee friendly” company as it helps, support and motivates its people – the companys most important asset.
VISIONOur vision is to become the local leader in transportation and logistics industry in providing fast, reliable and cost efficient logistical solutions to our customers.”
MISSION STATEMENTTo satisfy and delight our customersTo transport, deliver and distribute goods and services on budget and on timeTo ensure proper handling and equipment are used in transporting the goods of our customersTo provide safe, maintained and reliable trucks for the safety of our employees and goods of our customersTo maintain enduring partnership with our customers, employees and stakeholdersBUSINESS PHILOSOPHYWe believe that quality service must be controlled and monitored from the time of receiving the order of our customer to actual delivery of the goods we have been entrusted to its final destination.
We believe that all participants in the business process of delivering transportation and logistical service are all accounted for their deeds and are responsible to service quality.
We concern ourselves in the personal development of our employees as we believe that they are the most important assets of the company.We believe that we must do our share to protect the environment, the safety and health of our employeesBUSINESS VALUESTEAM SPIRIT – we promote unity, open communications and sense of belonging to achieve our common goal – satisfy and delight our customers.INTEGRITY – we believe in trustworthiness and professionalism in conducting ourselves.EXCELLENCE – we are market-driven. We believe in quality, productivity and effective leadership.SOCIAL RESPONSIBILITY – we respect and uphold the welfare and development of our employees and our society as a whole.CORE VALUESPrioritizing customer above all else;Honesty and integrity in dealing with our customers and employees;Hard work and continual self-improvement for excellence
In dealing with our customers and employees, we have a strong vision, but it is important to understand that any disagreements we do have can have lasting social repercussions, a negative environment and a detrimental impact on our community. We strive to meet our customers’ needs, our company values, and our mission, while developing customer confidence.We do not consider ourselves to be “anti-capitalist” or hostile to socialism or other “socialist” ideologies, or “anti-human” or “anti-Western” organizations in every way that is expressed. We see customer values as key to the success of every company, and we are committed to our mission: to build a world where all people have the right to live their most precious and happy lives.As we grow, our values will change, but we are committed to the development of an environment where everyone is connected and capable of growing and thriving. The best place to grow is open, democratic, non-confrontational, open to the world around us, and to promote the values and needs of our people. We believe that the greatest asset a company can possess is an environment where everyone knows what’s at stake, and where we can make the most of our company’s strengths and their values.We believe passionately, in the spirit of openness and freedom, that our values are both powerful and universal. To this end, we strongly believe we have great work to do as a company and believe that we must always strive to give back to the customers. We pride ourselves on building a strong culture within which everyone can express themselves and learn from each other rather than just looking down on others, and our culture is rooted in individualism, individualism, and individualism. We will make use of our strengths in order to achieve the goals of our company, and we will strive to give back to all our customers.We are determined to work both internally and externally, to work as mutually beneficial equals, and to work with people and businesses to create positive, lifelong learning. We believe that both business and society are interconnected, but our personal and professional lives depend on being connected to one another, and we must not focus on what is not shared or to what is shared at all. In this way, neither people nor companies understand that in a world of interconnectedness, one person knows their place, and neither person knows that other people or companies will benefit from that. We must respect each other’s differences and differences of personal thought and actions, and we must respect each other’s individuality and take action for the sake and value of all our people.”In the spirit of open, honest and honest competition, we believe in ensuring that we do not overwork or underestimate our competitors’ abilities, and we will always strive to be an open competition. We strive to encourage innovation, and we must keep our focus on delivering those who strive for excellence. We cannot keep on focusing on what is important to everyone, and we cannot keep on talking about how and when to stop.In these times of unprecedented competition, whether we like it or not, we must listen to our customers and employees. We ask companies to always be transparent with both business and government, where each of us is accountable to our customers for our actions and the value we create each week. We demand that companies be transparent with their employees about all of their decisions and all of their resources. We demand that every company do everything they possibly can to respect their employees, and that we are the last to lose. It is hard for my job to decide where to work, be happy or not,