MooseheadsEssay Preview: MooseheadsReport this essayConcept 23 — MarketingDefinition: Marketing is the process of planning and executing the development, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy both buyers and sellers objectives. The marketing concept means that the whole firm is coordinated to achieve one goal — to serve its present and potential customers and to do so at a profit. In other words, a firm must get to know what customers really want and closely follow the changes in tastes that occur. The various departments of the firm — marketing, production, finance, and human resources — must operate as a system, well coordinated and unified in the pursuit of a common goal: customer satisfaction.
Role: The role of marketing is to influence everything a business does, to ensure that the business continues to satisfy the needs and wants of its customers profitably. Marketing also provides value and utility for customers. Value allows the satisfied buyer to perceive the benefits derived from purchase to be greater than its costs. Marketing also strives to provide four kinds of utility: time utility which makes products available when consumers want them. Place utility, which makes products available where customers can conveniently purchase them. Third, the ownership utility, which transfers ownership from store to the customer. Form utility which is making products available in the first place, on other words by turning raw materials into finished ornaments. Therefore the ornament maker creates form utility. Marketing is the most important activity in a business because it has a direct effect on profitability and sales.
Applicability: As the final game of the Halifax Moosehead Team players is approaching soon, the manager requests for making promotion through media to let people of the community know that they will be performing at the Halifax Moosehead Club on the second of June at 6:00 pm — 9:00pm. Tickets are available at the Halifax Moosehead Club until the first of June from 8:00 am – 6:00 pm. Costs for individuals who want to be seated in the first class are $60 per individual, in the second class is $40 per individual, in the third class $20 individual. With the prices given to the tickets, we are going to cover the costs of presenting the game on TV, live, therefore we will have a greater chance for the trade name
Hottest Hometown Hockey Player: Alex Aul, Sask (Ole Miss): The Saskatchewan Roughriders won their first round of the BNHL playoffs out of the hands of the Nashville Predators out of a hockey game held at the University of Saskatchewan in Saskatoon, Canada at Memorial Arena. Alex Aul led the all-star team in goals with 13, including 8 2/3 blueliners in 6 games. Aul has played in 16 NHL teams, being picked 6th in Team USA and 12th in the 2013 Olympic Winter Games in Sochi. He played a solid one game with six goals, as he had three assists for six points. He also had six penalty minutes. Aul started his NHL career last season when he was selected by the Sharks to play in their U18 All-American Game. Following the tournament’s first round, Aul went on to earn an All-Atlantic First Team selection.
Craziest Home Run Derby Ever, Ottawa in 1989: A game played more to the crowd’s dismay than to any actual game. A few teams were quick to try and score from the field with home runs, often hitting on home runs.
Most Hometown Stars: Ryan Strome (Pittsburgh): The Pittsburgh Pirates had arguably one of the greatest home runs teams of all time with 29 of 50 home runs on the season. Strome was a very bright young man, he played in several high school and college sports and he became friends with a lot more people around the world. His wife, Ann, moved back to Pittsburgh in the early 90’s.
Craziest Teammates: Eric C. (Chicago): It was Eric C. Strome who had a great relationship with both the Chicago Blackhawks and the Red Wings. The former was named the best defenseman in the league in 1997-98. It was later revealed that after being traded to the Red Wings in 1999, Strome played in a two-team playoff run and once again made history. Strome was one of the very few Blackhawks that ever played a hockey game in Chicago.
Crazy Goalies & Players Out From The Shadows Of The Ice, Toronto in 1989: The 1990s were an incredible time in the league when the Toronto Blue Jays had a crazy team of players. They got a power play goal and made one of the league’s best defensemen in Sidney Crosby. Their biggest star was John Terry who came in with the third-most goals all time.
Crazy Goals: The Montreal Canadiens had 19. A very impressive goal total for a Canadiens team that went on to win the Memorial Cup. Bill McNeill, Maurice Caron and David Krejci were all members of Montreal’s front office who had a real knack for