McDonald Marketing Management
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community, and that remains one of their primary goals today. Through their charities, Ronald McDonald House and Ronald McDonald Childrens Charities, McDonalds has pumped millions of dollars back into the community over the years. McDonalds customer service policy is laid out in the McDonalds Guarantee. The McDonalds Guarantee states, “your food will be hot. Your service will be fast and friendly. And your drive-thru orders will be double-checked right. If youre not satisfied, well make it right. Or your next meal is on us. Guaranteed.”
3 Another mission for Macdonald Company is to focus on the quality more than efficiency of service. The customer service procedures of McDonalds are centered on focusing on one customer at a time. They are more concerned with the quality of the service than the speed of the service. Employees usually take only one order at a time. They then prepare that order while the customers wait. After the present customer is satisfied, they move on to the next customer. This procedure allows great YANG SHI
July 29th 2011
MGT 258
MacDonald
Goals and Mission
1 MacDonald Companys first goal is to let one hundred total customers feel satisfaction. However, they do realize that this goal cannot be always reachable. Therefore, if for any reason they do not meet that goal, they will do whatever it takes to correct their mistake.
2 McDonalds has a second company goal that sets them apart from most of their competitors. McDonalds was founded on the principle of giving back to the community, and that remains one of their primary goals today. Through their charities, Ronald McDonald House and Ronald McDonald Childrens Charities, McDonalds has pumped millions of dollars back into the community over the years. McDonalds customer service policy is laid out in the McDonalds Guarantee. The McDonalds Guarantee states, “your food will be hot. Your service will be fast and friendly. And your drive-thru orders will be double-checked right. If youre not satisfied, well make it right. Or your next meal is on us. Guaranteed.”
3 Another mission for Macdonald Company is to focus on the quality more than efficiency of service. The customer service procedures of McDonalds are centered on focusing on one customer at a time. They are more concerned with the quality of the service than the speed of the service. Employees usually take only one order at a time. They then prepare that order while the customers wait. After the present customer is satisfied, they move on to the next customer. This procedure allows great accuracy and quality, but lacks speed.
MARKETING MANAGEMENT STRATEGIES