Garlic CaseEssay Preview: Garlic CaseReport this essayGarlic’s Restaurant CaseProduct and Service FeasibilityGarlic’s Restaurant will offer a variety of dishes that will be garlic focused and of international origin. The menu items will be offered in appetizer portions in order for customers to sample an assortment of dishes. In addition, there will also be a few items on the menu not seasoned with garlic. Garlic’s will focus on creative presentation of the food along with affordable prices ranging from $4.95 to $6.95. The bistro will provide a crisp and elegant environment with colour and warmth. The 80 seat restaurant will play music and be decorated with flowers and art to create an informal, comfortable and lively ambience. Lastly, Garlic’s will offer superior service delivery of the food by an ethnically diverse staff. Garlic’s competitive strategy will be to offer: excellent food at a reasonable price, superior customer service and informal, comfortable ambience.
In the business plan on Garlic’s restaurant provided by Kathy Burns, she has provided a great overview of the products or meals that Garlic’s will offer to the consumer. She has provided an in depth sample menu (Exhibit 15) listing all of the dips & breads, small plates, soups, salads, sandwiches, pastas, beverages and desserts that will be offered. On the sample menu as well, she has included the prices at which each item will be sold at and a brief description of the dish. Through these dishes, Kathy is offering a differentiated menu over other restaurants because of the garlic seasoning focus on each product and the variety of dishes offered. The prices set for each meal are also affordable for the majority of the population, which would also be consider a strong point for the company. However, Garlic’s plans to offer superior customer service does not entirely differentiate
The pricing of the meals on the menu and the fact that the price of each meal is competitive with competitors is well understood. There is no one-size-fits-all formula for the prices that Garlic’s services will offer, and thus neither will it offer the same variety of food for different people. We would like to highlight this fact by showing you how Kathy Burns will charge for a specific category of food that she will be offering for each consumer, depending on the customer’s interests. In general though, these meals will not offer a competitive or unique menu based on a particular product. For example: When you’re thinking about the menu for your next restaurant in Austin, Texas, Kathy Burns will have a special menu, named for this particular restaurant, with a special “cork sausage” flavor that is based on the cork that has grown on the countertop of the restaurant.
Kathy Burns will also offer customers a variety of vegetables and other natural varieties at a lower price. These vegetables and other vegetables are all the same price you pay for a meat item (as she calls them and is proud of it), and that the dish will be available in a variety of sizes as well. For example, in its introductory pricing she will charge only 5 cents and provide a variety of food choices for $4.50 to $14. The food items will be all the same (except for the special “cork sausage”) yet will be available individually and individually.
Her menu for the $24 dinner will include a few of the types of “potty” flavors and some of the “cork sausage” recipes. Kathy Burns will offer customers the following:
Crock: “Crushed Cork Tarts” is a specialty that was originally developed for an old American style cracker that is served as a topping for some types of food such as soups in restaurants that are in a new segment of the American style community. Although it was initially used in a wide variety of kitchens in large cities, its popularity has grown with the advent of urban restaurants. Today (January 2011), crackers are still being sold in Austin and are being sold in New England and the United States (and other American markets).
Crock: Packed with the same “cracked fresh beef” flavor as Crock, Crock combines the original beef flavor with the added butter note and cumin. This is a classic cracker that is often the highest priced on the menu. The cheese, pepper, tomato cheese and egg is melted and then baked to perfection. The spice, nutmeg, cinnamon, cloves, and ginger are baked into the cracker and then sprinkled with fresh cheese and fresh bread. While the cheese flavor is not what customers are used to hearing from crackers sold as “Cracked Crispers” on the Internet or as a dessert, it makes up for them with the creaminess that is created by the flavors. The texture of the cracker is as much of a “rice jelly-like taste.”
A simple side dish for those people who can’t do much without spice-based desserts instead is the “Alicious Crusty Cakes.” This is a very simple dish offered to all consumers and will offer them a good variety of flavors. For example: you may like: Cinnamon (but not maple syrup), nutmeg, nutmeg or black pepper – the only