Makhan Case
Essay Preview: Makhan Case
Report this essay
I will offer different price for Economy, premium economy, business and first class passenger. The customers can choose the travelling class according to their choice and money they want to spend. For example price for economy class will be $1500 to $1800, for business class $2200 to $2600 and for first class $2800 to $3100. The price for emergency ticket will be bit expensive.
Place
As I said before it will be first direct flight between Delhi and Auckland and Auckland to Delhi. In India, Delhi is hub of international flights and the same with Auckland this is the reason to choose both places for my flight.
Promotion
Qantas Airways is using different method to promote its business. It advertise on internet, TV, newspaper etc. it is also offering more facilities to customers to promote its business for instance now passengers can choose the seat and they can print boarding pass. I will use all three methods to advertise about my flight. I will advertise in NZ herald on international news page and I will use pop up method of advertisement and it will pop up on nz.yahoo.com. Furthermore I will advertise on TVNZ news between 7 to 8pm.
Marketing objective
Mission Statement
Qantas is committed to the carriage of customers with specific needs in a safe, non-discriminatory manner with dignity, whilst ensuring the health and safety of Qantas staff.
Vision Statement
Qantas is the airline of choice for customers with specific needs, providing a travel experience that is comfortable and hassle free, whilst ensuring the safety of Qantas staff and achieving the companys commercial objectives.
Primary Objectives
Qantass main marketing objective is to make a profit, both in the current and long terms. The overall goal is to provide a satisfactory return to shareholders and to generate enough profit in reserve to fund growth and the acquisition of new aircraft. Qantass main objective is to sell its capacity at prices that will ensure enough demand
to sustain its profit objectives. Other marketing objectives include:
* Increase sales
* Maintain 70% market share
* Increased internet sales
* Increased customer service
* Decrease operating costs
SWOT analysis.
Strengths
Qantas will be first airline to offer direct flights between Auckland and Delhi and Delhi to Auckland.
Being the most oldest in age,