Roses America Llc Marketing Plan
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Roses America LLC Marketing Plan
Roses America LLC Marketing Plan is developed according to the analysis of the various factors that affect the development of their products, roses are the primary product and these variables are developed for related products that stimulate sales Roses America. Marketing plays an important role Roses America and then establish the means used to promote the roses, the variables analyzed for the choice of distribution channels, the budget provided for the plan, and elements to monitor, control and evaluate their effectiveness.
Place and Promotional Strategy
According to the development of the marketing mix and based on its experience in the market, has developed Roses America promotion strategies focusing on their captive market and develop it from there. The customer satisfaction is used as part of their promotional strategy, the same that will be supported with flyers and the website. Roses America hopes to overcrowd of its products through a customer satisfaction strategy.
Sales Promotion
To this effect, Roses America plans to begin sales in Valentines seasons, the choice of this date is strategic because it is one of the seasons where they sell more roses during the year and increased sales help to reach more customers to Roses America branded and begin to position it at the level mass. A week before Valentines every route of sale will distribute flyers with the promotions, new package, and prices. This stage start in February 7th and finishing in February 13th, eventually after Valentines sales promotion will continue by Internet.
Advertising Plan
Roses America are planning to advertise through flyers distributes on their sales routes to offices, also is planning to posted banners on social networks as Facebook and Twitter. Roses America think that the best advertising is that loyalty and satisfied customers do, they have actually around 800 satisfied customers by week on Miami-Dade, the opinion from those customer are a stronger tool to spread Roses America brand and start the growth to their market. This strategy constitutes a low cost and effective advertising to bring new loyalty customers to Roses America.
Public Relations Opportunities
Public relations is an important part of the Roses America business, the sales route to offices utilizes a personified relation with their customers, through this distribution channel, Roses America offers personalized service to its customers and is able to establish a relationship of trust, giving the customer the ability to know the attributes of their roses and, above all, teach them to identify a fresh rose. This will strengthen the bond of loyalty with their customers in a reciprocal manner and strengthens the confidence gained.
Channel