Essay About Sample Bank Limited And Marketing Plan

Sample Bank Limited (sbl) Marketing Plan for Golden Years Deposit Accounts
SAMPLE BANK LIMITED
Marketing Town, Business Land
Marketing Plan for Golden Years Deposit Accounts
Keith Inniss
Research, Planning and Product Development Department
Submitted in fulfilment of the requirements of the Integrative Project course of the Professional Marketing Program (Institute of Business Land)
Academic Supervisor: Dr. K Marketing
SAMPLE BANK LTD
Marketing Plan for Golden Years Deposit Account
Contents
Executive Summary
1. Introduction
1.1 Background
1.2 Purpose and Objectives
2. Analysis of the Environment
2.1 External Analysis
2.1.1 Macro-environment
2.1.1.1 Demographic, Cultural & Social
2.1.1.2 Political
2.1.1.3 Economic
2.1.1.4 Technological
2.1.2 Market
2.1.3 Competition
2.2 Internal Analysis
2.2.1 Performance
2.2.2 Management and Staff
2.2.3 Infrastructure and Delivery
2.2.4 Customers
3. SWOT Analysis
3.1 Opportunities
3.2 Threats
3.3 Strengths
3.4 Weaknesses
4. Fundamental Marketing Strategies
4.1 Supply Strategies
4.2 Demand Strategies
4.3 Positioning Strategies
4.4 Competition Strategies
5. Marketing Mix Strategies
5.1 Product
5.2 Price