Sample Business Plan
Foreword
This sample business plan was prepared by Craig Gonzales, undergraduate student, and by Dewey E. Johnson, Ph.D., Professor of Management and Director, Small Business Institute, Sid Craig School of Business, California State University, Fresno. The purpose is to provide a format for a simple business plan to test the feasibility of a business idea.
The data sources such as the International Premium Ice Cream Institute and locations such as Valley City are fictitious and do not represent any sources of data or actual locations. This information is provided only to make the plan appear more realistic.
The financial and other data used in this sample plan may or may not represent industry practice and are provided to illustrate formats, not actual business operations. This sample business plan has been reviewed by loan officers of financial institutions and generally represents a typical plan without the personal financial data and other forms required in the usual loan package.
Comments and suggestions for improvement are requested. Please send them to Dewey E. Johnson, Ph.D. Department of Management, The Sid Craig School of Business, California State University, Fresno, 5245 Backer Avenue, Fresno, CA 93740-0008. E-mail address is [email protected].
TABLE OF CONTENTS
TABLE OF CONTENTS
EXECUTIVE SUMMARY
THE BUSINESS DESCRIPTION
MARKET ANALYSIS
VISION STATEMENT
VISION TRIGGER
MISSION STATEMENT
BUSINESS OBJECTIVES
BUSINESS OPERATIONS
MARKETING
Product
Price
Place
Promotion
COMPETITIVE ANALYSIS
LEGAL STRUCTURE
MANAGEMENT EXPERTISE
SUPPORT PERSONNEL
CASH FLOW PROJECTIONS
Sources of Cash
Uses of Cash
SUMMARY
TABLES AND EXHIBITS
Table 1 – Number and Percentage Increases in Valley City Families by Income
Groups, 1980 to 2,000(Est)…………………………………………………8
Table 2 – Number