Cafð¹ Business Plan
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Cafй Business Plan
Company Description
Cafй, a San Antonio, TX based organization, will operate a single, small to medium size cafй and deli serving tea, coffee, baked goods, subs, sandwiches and salads. The cafй will be located in the heart of downtown San Antonio area.
Mission Statement
Our mission is to reach beyond our basic financial goals and become the first choice for morning coffee and afternoon lunch, delivering complete customer satisfaction by providing outstanding quality and magnificent service at a reasonable cost through superb customer service and mutual respect to management, staff, customers and vendors.
Development and Status
The cafй was purchased in January of 2005 and elected as LLC. Each owner has dedicated their time and $20,000 of there own money towards the establishment for operations and purchasing of the building. The cafй also has a silent partner that has invested an additional $20,000 for research and start-up costs.
The ideal location for the cafй was found mid- January, negotiations for the purchase have been completed and papers have been signed. The location on Dolorosa Street, just blocks from the courthouse and close to the target market. Prior to the grand opening, to be held in February, fierce marketing and decorating of Cafe will begin.
Industry Analysis
Although the market for this type of venue is rather competitive, the lifestyle of our targeted market will provide us with a steady growth. Full-time professionals have less time to cook for themselves and todays trends are very important and Cafe will provide the current interests of teas, coffee, and healthy foods a moderate to low costs to our customers.
According to national reports 20% of a familys income are spent on meals away from home and the number is steadily increasing due to lifestyle change, economic climate and increase of product variety.
Because of this increase of the desire to east way from home and lack of time, more restaurants are needed to keep up demand.
Future Opportunities
Because people will be more compelled to eat way from home, growth of the cafй will be positive both short and long term. The National Restaurant Association released the foodservice report that forecasted how the industry might look in a few years. Some highlights are:
“Consumers will spend a greater portion of their food dollar away from home,
Independent operators and entrepreneurs will be the main source of new restaurant concepts,
And nutritional concerns will be critical at all types of foodservice operations, and food flavors will be important.”
Products and Services
Cafe will offer a menu of food and beverages with signature items, such as tea, sandwiches, salad and a Lemon Almond Bar. The customers may buy the items by walk up counter service, take out, or eat in.
Cafe is dedicated to serving flavorful, healthy, delicious food. We will also provide products that are low-carb and free upon customer requests due to the increase and awareness of health concerns and individuals who eat this style of foods.
(see attached menu)
Production
The production of the food will take place in the kitchen of the cafй. Following all sanitation and storage policies, procedures and requirements issued by the health department.
Service
A counter will be available with two registers to take to go orders or to eat in. Once a customer places their order they will wait until the number is called for pick-up. Beverages will be served quickly without having to wait for preparation. We will also take phone orders and orders through fax or e-mail.
Future Opportunities
Research will be done to provide possible delivery and catering. If the demand is there and is successful we will create this service and hire additional staff.
The Target Market
The market for Cafe products will service a variety of professionals as well as tourist. Although the cafй will be located in the center of the downtown San Antonio it is an area of walking distance from major facilities and where people eat out.
Location population – The City of San Antonio has a population of over one million, 50% of these people work or live nor more than 20 minutes from our location, not including students from the UTSA downtown campus and San Antonio Community College is less than 10 minutes away.
Tourism – between hotels and motels there are over 10,000 rooms available where tourists stay.
Our concept of food and beverage will attract at least 3 different customer types:
The student – more and more students have developed a healthy way of eating; low -carb, low-fat foods and also a taste for special tasting coffees and teas.
The Professionals – this includes all of the workers in the downtown area. Many of these individuals desire a nice hot cup of coffee in the morning as well as healthy, light foods in the afternoon.
For the curious – “if you try it – youll come back for more” is our mentality. Our marketing through publicity and word of mouth, people will be curious and want to experience and try out delicious foods and drinks. Our signature dishes will be tasty, different, convenient, fast and reasonable.
The Competition
There are a large variety of restaurants in the