Ikea to Brazil
Ikea in Brazil
Description of the market:
Population
209,489,718
In Sao Paola → 11,895,893 (largest city in brazil)
Within the next 3-5 years we will plan to go into Rio de Janeiro (population is 6,453,682) and then Salvador (population 2,902,927)
^^ that page has some good numbers and graphs for population and size/ growth rates for Brazil that we could use in our powerpoint slides)
Culture
Focus on family and are extremely hard working. Families are normally large and extended family is usually very close to the rest of the family.
80% is Roman Catholic
Main language is portuguese
For establishing a business, they want to form a close relationship with you. *this is extremely important
Brazil is primarily Western, but presents a very diverse nature showing that an ethnic and cultural mixing occurred in the colonial period involving mostly Indigenous peoples of the coastal and most accessible riverine areas (Portuguese, African)
Political Climate/ environment
Entrance Barriers?
Competitors
*John Mike listed these in class earlier (two top furniture companies)
Human Capital
Money
Political Environment
Corruption?
Describe the product itself
IKEA → Furniture retailer/ warehouse. Sells low-price self-assembled products. Wide variety of products as well ( bathroom, outdoors, bedroom, etc.)
Company size :
IKEA stores Worldwide→