Essay About Satellite Campus Classes And Strong Potential Growth

Graduate School Swot
Essay Preview: Graduate School Swot
Report this essay
Strengths
Graduate school has good regional reputation for certain courses of studies
Substantial autonomy with MSC, along with no responsibility for college overhead
Classes offered to accommodate a variety of schedules
Large population in the metro area
Satellite campus classes held at high-schools where they do not pay rent
CE program growth
Weaknesses
Satellite campus draw students from a smaller radius than the main campus
Previous required to close in the past due to low enrollment
Relatively low advertising budget compared to competitors (only $95,000)
Enrollment dropping slightly for extension courses
MSC Presidents skepticism as to the future success of the satellite program
Satellite classes use more adjunct professors than the main campus
Satellite courses are automatically cancelled if minimum student quota (15) is not met
The Sherman daily does not have as large a market in the regional satellite areas
Difficult to directly tie results to specific advertising campaigns
Advertising agency is not as affective as the could potentially be
Opportunities
Strong potential growth at new satellite location in Pine Creek
Perform more of the advertising function in-house
Opportunity for high press exposure in local papers around satellite campuses
Potential to create and run TV add to reach untapped audience
Utilize Public Service Announcements to draw people to events where programs can be promoted
High market exposure of advertising in Sherman Monitor
Increase