The Scent of Women
Essay title: The Scent of Women
The scent of women
It is safe to say that most women like to smell good. Perfume holds the power that woman are what they wear. Womens magazines everywhere show ad after ad about perfume and what she will be able to do once they wear it. However, not all women have the same tastes and interests. In order for perfume ads to be successful, advertisers cannot just use one kind of formula to appeal to attract women. Sporty women compared to high class conservative women probably do not have the same taste in perfume, as would a teenager compared to a 50-year-old woman. Advertisers must use a variety of tactics to sell womens perfume in order to appeal to the different types and personalities of todays women.
Many perfume ad campaigns nowadays use simple women doing simple things but clearly enjoying it. The ad campaign for Cliniques perfume lines is a very good example of this. In the May issue of Teen People, the ad for Cliniques perfume, “Happy,” shows a woman wearing a sleeveless turtleneck sweater. Although not clearly shown, the girl seems to have a huge smile on her face but is hidden behind her turtleneck. The caption of the ad says “Clinique happy.” Although it is a simple ad, it deems as effective toward women. Featured in a magazine targeted to teens, the girl in the ad is young looking, which would relate to teens. As for older women, it would appeal to them as well so they too can feel young and fresh again. Another ad for a Clinique perfume is for “Simply,” found in Cosmopolitan magazine. The name of the perfume alone, says it all. The ad shows a bottle of the “Simply” perfume set on top of a table with a womans fingertips lingering on top of the bottle. This ad doesnt even use a womans face, which is a different approach from many other perfume ads. The entire ad looks to be of one shade, like a golden skin tone color, which shows a very simple lifestyle. The womans fingers show no trace of a manicure or glamorous looking nail polish. It just shows a womans bare, yet beautiful hands. Also, the fact that the table