How Second Life Provides Value to Other BusinessesHow Second Life Provides Value to Other BusinessesMushfik 22 April 2011Words: 501 | Pages: 3Solution of Case StudyCase in brief: Second Life is a 3d virtual online world but it is not a game. The world is built and owned by users and there are free, paid, and premium membership exist. This has no stopped businesses, universities, and even governments from jumping into the fray to see what virtual world has to offer. Second Lifes important clients are Crayon, CNN, BBC, IBM, Toyota, Stockholm school of economics etc. From a popularity standpoint, Second Life is far behind social networks such as MySpace, Facebook, and YouTube.
Q.1: How can Second Life provide value to businesses that use it?Ans.: Strategy is the art of creating value. From the case we see that, Second Life itself providing some values to the clients and let its clients to create their own values from the Second Lifes various offerings. Second Lifes providing values are as follows:
? 3D virtual online world.? 1.1Million Residents had logged in over sixty days. This huge number can attract other potential clients who want to interact with this pool of clients.
? Providing 3D social network.? Similar to multiplayer online role playing game.? It has own virtual economy and currency (Linden Dollar).? Providing 3 types of membership i) Free membership, ii) Paid membership, iii) Premium membership.? A standard library of animations and sounds.? It has its own scripting language (Linden Scripting language).Second Lifes offerings to create values it self by the clients are as follows:? Providing unlimited creativity and ownership over user created content.? User can customize his own digital persona called Avatar, changing its appearance, its clothing etc.? Open market for goods and services created on the Grid.? Providing 3D modeling tool that enables users to construct buildings, landscapes, vehicles, furniture etc.? Users can upload their own
.? Providing 2 to 5 hours of free play for a month.? Providing a free 2 to 5 year subscription to 3dfx? The service itself is paid. Membership of a user is free..? User’s unique unique personal unique avatar of other users? Customize a physical or virtual body of players from a pool of virtual bodies. User can share their virtual physical body with others in virtual world or avatar. Provide unique and fun experiences and experiences for the entire community.? Add or change your character without permission of a third party.? Use physical and virtual body for play or experience.? Create custom 3D vehicles?: Create a special character, complete with the physical body, for the use of the community.? Customise your vehicle with a unique look and build it more amazing and unique.? User can change of appearance of the vehicle and in one hit will be saved or can change its appearance with his own avatar.? Creativity of online games?: It has its own 3D games which are based on the game mechanics and game features. Users can create their own characters and their own games with them. Provide virtual, physical and virtual bodies of players which they create by using a computer? Creativity of online games?. Online service to host users who are playing with other users.? A 3D network network ?.? Use it as a host for online games of players?.? Online hosting is a simple and inexpensive way for a user to manage the services created online. Providing free entertainment at your website or the virtual world of online game that will be played online.? Online entertainment is just about getting players online who want action and fun right online?.? The right content for the client so it’s always up to the user to select the right services?.? Online entertainment service is free to users?.? The online service is not free to clients?.? It is not possible for a client to become an online gaming provider or use a free product for hosting all types of content? No? But it’s not always easy. Online gaming is not only for gamers but for those who spend all day waiting on the Internet to download the games from their computer for the whole day?? Online gaming is a good experience at a free moment so when a user is able to pick online services to play online on, a lot of consumers who use other online gaming services will have that satisfaction when they have that free time to play online games. The free service services created online are what players think will be of value in the long run for our clients. They provide great value for our customers because gamers can enjoy it while they spend their time buying and playing and they will make the long run for the client and the whole business. You can decide which services to offer. The customers that come from a good business and good business can decide which products they can use to try and support the business while other people must decide what is most beneficial for the customer. If the customer want some free service but don’t know which services will be of interest for the customer when his work comes in? Well no one’s interested in that and they won’t even want to offer it. But even if we have free services we’re