Essay About Secret Recipe 20Th Anniversarythis Event And Discountthis Promotion

Consumer Bahaviour – Motivate Consumers
Essay Preview: Consumer Bahaviour – Motivate Consumers
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Motivate ConsumersStrategy 1: Secret Recipe 20th AnniversaryThis event is start from 24th July 2017- 30th July 2017 at all Secret Recipe Outlet in Malaysia.The purpose of this event is reward to their loyalty customer to support Secret Recipe for 20 years ago.Tactic 1:  Enjoy Your Lunch with 20% discountThis promotion is from 24th July 2017- 30th July 2017, only on Monday to Thursday.Customer can enjoy their lunch with 20% discount.This promotion only for membership.Tactic 2: Flyer Flyers designed by PR department.Giving out to attractive flyer to attract more customer to know the promotion.The flyer will be giving at all outlet.The flyer include all the details of this event. Tactic 3: AdvertisementThe advertisement will created by Secret Recipe PR department.The content of this advertisement is about the summary of Secret Recipe 20th Anniversary and promotion.The duration of this advertisement is around 30 seconds.This advertisement will be published on TV, Secret Recipe YouTube Channel and FB page. Strategy 2: National day Promotion collaborate with Watson MalaysiaThe promotion only on 31th August 2017 Tactic 1: National Day BuffetThe promotion date is on 31th August 2017The promotion time is from 1pm- 5pm.Customers can order any foods, cakes or beverages ONLY RM 39.90.This available at certain outlet in Malaysia.Outlet:KLCC (KL)QUILL CITY MALL (KL)CITY SQUARE (JOHOR)DATARAN LARKIN (JOHOR)DATARAN PAHLAWAN (MELAKA)MAHKOTA PARADE (MELAKA)GURNEY PLAZA (PENANG)Tactic 2: National Day Colouring CompetitionThe aim of this competition is give a chance to explore children’s talent.Requirement:•        Participants only from 3-7 years old children.Information:•        The competition is start from 31st August 2017-  30th September 2017•        All the form can take from all Secret Recipe outlet in Malaysia OR download from our Secret Recipe official website.•        The closing date for this competition is  30th September 2017 •        Late participants will be disqualified.Prize:•        First Prize: RM100 rebate voucher and free 1 kid set•        Second Prize: RM50 rebate voucher and free 1 drink