Essay About Section Of The Book And Advertising’S Fifteen Basic Appeals

Response Paper: Advertising’s Fifteen Basic Appeals
Essay title: Response Paper: Advertising’s Fifteen Basic Appeals
Can you remember what your favorite toy was? Or maybe that toy you always wanted but
never received? Think back, if you close your eyes and think way back into your childhood, you may
remember that infamous toy . The toy was likely shown during one of the many commercial brakes
bombarding you in between your favorite Saturday morning television shows, or maybe after school
while watching Teenage Mutant Ninja Turtles. When I think back I can remember mine. It was called
Skip it! I dont remember the specific words to the jingle which played during the commercial, but I can
sure hum it to this day. If you described or even named a specific toy, maybe in your head or even out
loud a concern must be represented to you. You have been targeted and selected a victim of
advertising.
The section of the book titled Advertising, particularly the reading Advertisings Fifteen Basic
Appeals caught my full attention and deep interest. I am currently in pursuit of a future career in
advertising and was completely side swiped to find that pop culture could be comprised of such a topic.
Did you know that $66 billion dollars was the amount of money spent by kids and young adults (ages
4-19) in 1992 (Bowen 1995). the group marketers most prize because first, they spend disposable
income, as well as influence how their parents spend money; second people tend to establish loyalties
to certain brands early in life; third young people are more likely to buy items on impulse. (Fox 63)
Advertising can and is any type of message surrounding a transaction between people, whether its by
Kristina White
Cultural Studies: Popular Culture
2/26/08
Television, the World Wide Web, billboards, or just by word of mouth. It is persuasive; it can function
as an experience surrounding consumerism. It is the key functional approach in capturing the
audiences attention and seems to adjust to our or consumers wants and needs. Now a days, advertisers
focus on what the consumer wants or desires, not on what we truly need to just survive.
Jib Fowles credit advertisers in their arduous attempt to evade our logical, cautious, and
skeptical powers developed over time and experience as consumers. And advises the consumer to
recognize the fifteen underlining basic appeals in any ad. The basic appeals used in ads, in no
particular order are: The need for sex; Advertisers have found the use of sex appeal can be quit
challenging due to it over powering