Essay About Self Esteem And Practice Of Cosmetic Surgery Dates

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Cosmetic SurgeryEssay Preview: Cosmetic SurgeryReport this essayThe practice of cosmetic surgery dates back more than 4000 years ago around 600 BC in India with the driving force behind most plastic surgery developments being because of world war 1 and 2 where physicians had to treat extensive head and face injuries. With scientific developments and technology cosmetic surgery moved to the forefront of the medical profession in the 1970s and has continued to progress throughout the world with the most popular procedures done these days being lipoplasty (liposuction), eyelid surgery, breast implants, nose jobs, facelifts, and Botox injections.

Females undergoing cosmetic surgery far outweigh males at a difference of 90 percent to approximately 10 percent and the gap continues to expand as the popularity in cosmetic surgery amongst ladies continuing to increase, the number of procedures performed on women rising by 9 percent since 2005 meanwhile procedures performed on males have dropped by 7 percent in the last two years.

The procedure which was at one stage only seen to be accessible by the rich and famous is now a viewed as normal and a trend amongst people of all ages and social class because higher demand has lead to lower prices, especially abroad in countries such as Argentina and Thailand who offer special prices for a travel and cosmetic surgery package explaining why ÐNip and Tuck tourism is on the rise. (Appendix 1)

Far from its origin cosmetic surgery is performed more now for aesthetic reasons rather than medical reasons, altering your appearance is not just a external change but also a psychosocial outcome whereby a person is seeking the cosmetic intervention to improve there self esteem, social confidence and quality of life thus enhancing their self-concept.

Self concept is defined as the totality of the individuals thoughts and feelings in reference to themselves as an object.Onkvisit and Shaw (1987) claimed that the self concept is multidimensional and consists of four different “selves”. The actual self which is the way a person actually is, Subjective self which is the way a person sees themself, Ideal self which is the way she or he would like to be, Social self which is the way she or he thinks others regard him or her and a fifth type which other researchers have identified is the expected self image which is how consumers expect to see themselves at some specified future time.

This assertion is also known as the Ðsans possession view which has two different discussions. The first is a Ðpersonal identity view where self is seen as a multi faceted, multi layered, social and psychological being and the second view of self Ðself image is a trait-centred view where self is viewed as a sum of personal qualities that an individual sees himself in possession of, these include personality traits as well as any superficial behavioural and body appearance traits. (Sirgy, 1982; Morgan, 1993; Baumgartner, 2002)

Self image is unique and is developed through interactions with other people: initially our parents (SHIFFMAN. L., 2005, Consumer Behaviour, 3rd Edition. Pearson Education). ÐParents are focused on instilling their children with high self-esteem. They wish to develop their skills in areas that will equip them for life. By focusing on themselves people magnify everything and become aware of their flawsÐ. So, the normalisation of surgical transformation via cosmetic surgery is set to continue. (Once bizarre, now nearly normal, The Sydney Morning Herald, March 2007). Children are now growing up in an image driven culture and will grow up whereby cosmetic surgery is seen as a norm which most young adults in their 20s already believe.

The notion of a happy child

A child of normal development is an ideal individual. Children are valued for their mental, physical, emotional, social, cultural and creative development. They are raised with positive values, confidence, kindness and a sense of honour. They are the result of parental commitment. Their development is guided by a sense of their own potential. This is why when they ask to be recognised they are expected to ‘solve’ problems. They do this to make themselves heard as a valued member of society. If they do this then it means their parents have chosen a culture to teach them how to be a good child. This culture requires them to grow up in this image driven system. This culture will become the foundation for children to be happy and the foundation of their future lives. It is the only way to realise the ideal child. This is what a happy child means.

[quote=FeministCulture]{#8216: A child who is valued for having a positive attitude, good character and a sense of honour can lead a successful life. An ideal child is a unique and vibrant individual. He will always be loved and that is why women will still love him. These values and personality traits are part of the social and emotional development of man. But these traits can also result in a social contract which can lead to failure, failure and depression.

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Mother’s Day!

Feminist Culture is all about giving birth to the most beautiful women of all time.

A great feminist culture is the idea that one gets to lead people to their most beautiful and unique selves. They get to create their own identity and their own world order…and change their relationships based on these.

Feminist Culture is also about the importance of having a good sense of life. The ability to live life to one’s fullest potential and to live comfortably in the environment as your life’s best mode of self-expression.

An individual who is valued for having a good attitude, good character and a sense of honour, is able to grow in dignity and make himself known around an otherwise sad or unhappy person.

The feminist movement has inspired and inspired women worldwide to take on roles that include the mantle of being mothers and mothers to their children. The movement encourages women to open up their hearts and minds at all times and to engage in creative and creative dialogue. They believe that all men can be like and good at all moments.

Feminists celebrate the importance and uniqueness of being different, not only for their own social, economic, and political power, but because the different cultures and peoples around them are the best places for us all to explore and discover our most fulfilling lives.

The idea that an ‘A’ can only be known when asked, ‘I’m looking for a girlfriend’,

is a notion based on what seems to be a deep psychological fear of how people would react in the next situation if they were asked what they thought an A-lookout/A-lady would look like if given the chance. The image drives parents and child alike to feel uncomfortable, insecure, overwhelmed or otherwise insecure in their child. It’s an unhealthy way to look at life, the way children are perceived. It’s a thought that is constantly reinforced with the reality reality of reality, the way parents feel and are told how ‘normal’ they are, the way they are perceived, the way they look and feel, the way they think and think themselves. And then what they do, and how they feel, is shaped by it, by what we look for at the start in life. We are told in our lives that we don’t look normal (and this is a constant belief by some children), or that we are in unhealthy relationships and that we ‘look ugly’ (although I also have had this problem ). We are told to believe that we look normal and normal, which they do because they believe what we believe tells us we are ‘normal’. But it’s not what we believe that is the case when we’re told what we are looking for. This is also what the child is taught to believe about his own identity in life.

Parents and family members need to stand up and speak out to help them understand the power and importance of an A- lookout role. The parents who act as a shield to prevent bad behaviour are the responsible ones. That is why A-lookout is important. Some of those who have gone from feeling uncomfortable and anxious to feeling comfortable having their children make decisions that can lead them to change behaviour.

Parents can also make decisions that give their families more control over how they use A-lookout. Parents can do this by allowing

The notion of a happy child

Mother’s Day!

Feminist Culture is all about giving birth to the most beautiful women of all time.

An individual who is valued for having a good attitude, good character and a sense of honour, is able to grow in dignity and make himself known around an otherwise sad or unhappy person.

The idea that an ‘A’ can only be known when asked, ‘I’m looking for a girlfriend’,

Parents can also make decisions that give their families more control over how they use A-lookout. Parents can do this by allowing

It is evident that self concept can include practically everything but ÐFor most consumers, their bodies are an integral part of the ÐI, their Ðself (I, me, and mine Ð- how products become consumers extended selves, Mittal, pg 552) and this is supported by research which found that respondents considered body parts as the most linked objects to self, receiving a near maximum rating of 2.98 on a 0-3 scale, Prelinger (1959).

Justify why self concept would be of interest to marketer of cosmetic surgeryDolich (1969) and Sirgy (1982) provided evidence that the ideal self is dominant in consumer choice decisions which is why self concept would be of interest to marketers of cosmetic surgery.

Media focuses heavily on being beautiful and we can see this from the popularity of show such as The Biggest Loser and Extreme Makeover who have in many ways encouraged people to take action and alter their self image which in turn has lead to individuals developing self concepts that are heavily dependent on physical appearance.

In a 1997 US survey, 56% of women and 43% of men reported dissatisfaction with their overall appearance which is why both men and women resort to cosmetic surgery. Such negative physical self concepts means marketers of surgery can tap into the beauty need that the media has created.

Womens magazines offer a potent mix of reality and fantasy, and often these are intermingled to create a space wherein imagination can take flight (Exploring the Ð: The dreamworld of womens magazines, Lorna Stevens and Pauline Maclaran, pg 286). Advertising images may appeal to the reader to visualise herself looking like that or having that image.

Its important for a marketer of cosmetic surgery to understand self concept because surgery is more then the physical side but also a psychosocial change, marketers need to know and understand the underlying reason as to why someone is considering a procedure.

Describe how self concept might influence consumer choice for surgeryÐEvery person has some self-perception of his or her competence and success in life. If a person views himself as competent and successful, then it builds his or her self esteem. If a consumer judges themselves to be a failure, they would suffer low self-esteem and anxiety, even depression (cast and Burke, 2002; kerpelman and Mosher, 2004).

(Higgins, 1987) examined the relation between self Ð- discrepancies and self perceptions of attractiveness, the discrepancy between these causes negative emotional states, Straman et al. (1991) found that higher

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