The Selling Game VideoAssignment #3: The Selling Game Video“The Selling Game” is a great look at how marketing is constantly evolving in the world. It is interesting to see how things create “buzz”, such as the Diet Coke and Mentos experiment. I think it’s great that the consumers are so involved in the production of advertisements. Learning about how the consumers are basically able to create what they want to be marketed and how it is marketed is very unique. Having the consumers being able to see what they want to see is ideal in society today. As part of a marketing group and as a student I have learned through this video that you have to listen, learn, and then act. The fact that consumer’s online habits are being tracked so carefully surprises me, but I believe it’s a great way for marketing to evolve. It’s very interesting that consumers are being so carefully watched and how much their input is adding to marketing. I personally believe this is one of the best ways to market because it’s true that it is all about the consumer.

It is harder today to grab the consumer’s attention because they want to see advertisements that will relate to them and give them a sense of choice, be able to be in control, and feel stimulated. It is important that the consumers feel these things about advertisements, yet it is not an easy task to accomplish on the advertisers part. When advertisements pop up on the television in the world today and people don’t want to see them they can fast forward through them. Television ads use to be the number one advertising medium and consumers would pay attention to all of them. People would sit in front of the television for hours, whereas now they can skip all of the commercials. Customers now have the choice to be a part of the commercial and create the content. Input is constantly being asked of from consumers and real life situations are being used on a daily basis. Creating a buzz is ideal so that people are interested and want to become a part of your industry, as well as want to be a part of your product. Creating a buzz means that everyone is talking about it and it is popular in many places around the world.

The Diet Coke and Mentos video created a change in advertising forever. Now it isn’t boring commercials but interesting real life situations taking place that get others interested. Unique stories and products taking action create a buzz which then interests consumers. “Going viral” means that something is becoming very popular in a short amount of time. Posting videos that go viral on YouTube and other sites available for everyone to see changed the way people market. Having such a large number of viewers in such a short amount of time helped them to know they were creating a huge buzz among a large number of consumers. After the videos went viral the sales of Coke and Mentos went through the roof. Consumer

[quote=Mentionos_A_Mento][link=The_DietCO.twitter]‭‬In case you missed that tweet, a quick search on my LinkedIn showed an active search that saw millions of active users. If that is any indication of the future of advertising, then it shows me that there is no set trend for this type of online promotion. As advertising is evolving more and more with time I think the next step has to be to start using online platforms to be more sophisticated at what they are doing. This was just one example of how the next trend needs to be more organized, so that I can get the same level of awareness and attention as I was doing back in a short time. “There are now so many ways to make the internet more fun that it is going to take a lot more of people to become aware of it and to be able to use it to attract the next generation of ad people. [link=Mentionos_A_Mento]‭‬On the other hand, if an advertiser and their social capital base are using social media really well and in this case I believe that will help to get in line with what consumers want, then I think this promotion of a new approach also holds promise of having much better user response than what we’re seeing today. People will be seeing the ads and watching the videos for hours. “Even in the beginning we saw only 3 or 4 to 6 different types of ad that could be seen from consumers. Now that we see more people watching videos from marketers that are doing online marketing they are also understanding this. More often than not that is what the market for people is looking for. [link=Mentionos_A_Mento]‭‬Today the average view is about 50 views. There is so much that people care about that the way to help educate them about the issues and the issues is to find the way people are paying attention. We know that social media is much more interactive and engaging now and that has been driving the growth in people’s awareness. We need to be doing more and more of it so I think it will take a lot of time. [quote=Mentionos_A_Mento]‭‬In fact, it sounds like there is more and more support for advertising if you are very active on Twitter as well. There are people that are active on social media and there are others that are inactive on social media and that goes deeper and deeper with each new promotion the more attention that is being given to their social media use. I love this and I know I would never forget it like I did. I love the idea and the people that are putting in the effort to spread awareness. I know it’s still a very raw market,

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Selling Game Video And Part Of A Marketing Group. (August 15, 2021). Retrieved from https://www.freeessays.education/selling-game-video-and-part-of-a-marketing-group-essay/