Essay About Sells Food And Single People

Pestle Analysis – Heinz-Kraft
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Example of a Completed PESTLE Analysis on ‘The KraftHeinz Company’PESTLEKraftHeinzPoliticalGlobal portfolio – sells food in some 200 countries – influenced by different political conditions in each of the countries. Policies of the EUExpanding into emerging markets, i.e. India, Brazil, China, IndonesiaPolitically correct pricing policiesGov. can dictate pay and also type of employeesPressure to reduce sugar content in foods along with fat and saltEconomicPrice Wars from other food brandsSupermarket price wars – push prices downIncrease in popularity of discount retailers i.e. Aldi, LidlOil prices coming down – increase in consumer spending and confidenceEconomic climates of different countriesPrice of some foods down i.e. breadInflation, Tax in each of the countries operating3G tax avoidance scandal when brought together BK and TH, moved operations to CanadaSocial/CulturalHorsemeat scandal – customer confidenceProcess foods decreasing in popularityDemographics – aging population in UK. More single people now shopping for oneConsumer tastes are changingDifferent culturesHealthy Eating – fresh foodsGrowth in Breakfast market New trends in supermarket shopping ie online little and oftenOrganicEthical sourcingFair TradeRise in popularity of local sourced produceCustomer expectations – always growing in terms of value for money, healthy, local produce etc.“Americans growing weary of the big food companies”TechnologicalPOS – needs to be quick and efficientSupply food Chains – efficientApps for promotionsLoyalty schemes to attract new customersNew product innovationsLegalFood Standards CommissionFood labelling – trading standards etcFederal Trade Commission – nervous of food retailer mergersUK Fat Tax – new tax on advertising highly processed fatty foods by the food retailing commissionSafety and Hygiene RegulationsCompetition and Tax LawsEnvironmental Packaging, recyclingSustainable sourcing Limited damage to the environment, CSR and ethical expectations – charity work, supporting local community etc.Fairtrade goods