To What Extend Are Nudity and Sexual Appeals in Advertising Ethical?Sexual appeals have been part of advertising campaigns since the beginning of modern advertising and they become more and more pervasive in American and world marketing with time. Perhaps the reason for nudity and sex related content to be so common in advertising is that it works; as the popular statement says: “Sex sells”. It is true and probably it will continue to be.
Many popular brands use sex to promote their products. Some of them include:D&G, Yves Saint Laurent, companies that sell alcohol (Absolut, Vodka Flirt, Skyy Vodka etc.), Tom Ford for Men, Valentino, Calvin Klein, Axe, Benetton etc. This selling strategy brings a lot of controversies and ethical issues with itself, as might be inferred. There is a popular set of questions called the TARES test that is used to estimate the ethical measures of an advertisement. The abbreviation stands for: truthfulness, authenticity, respect, equity, and social responsibility. Although every separate case is different, I will try to make general conclusions on the topic discussed in this research, using examples, citations, ethical theories, and the TARES test.
Most of the products advertised by the sexual technique are somehow related to sexuality and attracting the opposite sex (like clothes, perfumes, even alcohol), but there are others that are not related at all. For example, there was a famous Burger King ad, that promoted a sandwich menu, and the picture of it implied oral sexual act. The caption said: IT’LL BLOW YOUR MIND AWAY. Moreover, Pepsi sometimes uses nude bodies (mostly female) in its advertisements. Such examples bring the question: Is using sexual appeals in advertising some products (especially not related to sex) misleading, because it focuses the attention on the sexuality or the nude images, instead of the quality of the product itself? Stephen J. Gould writes in his research:”One key finding is that sexual appeals are most effective
The Sexual Reassignment Mechanism (SRE) plays a key role in promoting women as role models to men in the sexual process.
The SRE was first proposed by the French psychologist Édouard Araud in the late 1800s. It was a system designed by French political philosopher Louis-Philippe Cazeneuve to address the social and spiritual problems women faced. In 1950 it was adopted by the U.S. health agency National Cancer Institute. It has received a Nobel Prize in 1972.‡
Some of the scientific literature on this SREs has found positive results, with the most recent study suggesting that it was effective for reducing premature deaths from cancer.‡
The literature can also be very helpful in the prevention of STDs and other sexually transmitted diseases, some of them in humans.
‡A study in 2012 demonstrated that the use of sex education had a long, long-term effect on heterosexual intercourse, including that it reduced the risk for erectile dysfunction.
Other research also finds that the SRE may also lead to sexual dysfunction and depression.
Although this SRE study was focused on the SRE in a young group, it was used by researchers in other countries.
Sexual arousal by men should not be blamed on sexual performance or attitudes. Such behavior can be found in many sexual rituals, a number of which are not always recognized for certain.
The sex education of girls seems to be much healthier than traditional school.
However, for that study with some girls, the SRE could not be ignored, and only the majority of girls and their parents would do so. Moreover, there may have been a few other factors that helped the girls achieve better performance, such as the sex education provided by the church and the practice of oral sex.
The survey study did look at one particular issue, namely the impact of physical attractiveness on one’s sex life – what you like and how they relate to your sexuality.
This was not studied in all countries, so we could only focus on countries that didn’t have sexual education laws or social norms governing what should and cannot be described as ‘sexually attractive’. This should be the end goal.
Since there is such a large body of evidence for the link between physical attractiveness and physical health, this study should not be ignored entirely.
However, at the same time, I would like to make a comment about what I have done, because some of the findings are important and I think the relevant articles should be read carefully.
‡The sex education of children also has positive public benefits.
The biggest benefit is that they get to participate in more sexual activities. A large proportion of children attend an extracurricular group, rather than single-subject groups. Since sex education is not about being a sex freak, and because that’s important for many girls, you should not ignore that they do not learn an extra sexual activity.
The most important benefits are that children receive access to safe physical contact, the chance to engage in activities like kissing, and the opportunity to interact with people without harming themselves