Shake Shack Company Case Study – Case Study – Marquis Williams
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Shake Shack Company Case Study
Firm Analysis Company name: Shake Shack The shake shack’s primary industry is NAIC code 722110 (Full service restaurants) and its secondary industry is NAIC code 722410 ( Drinking places specifically Alcoholic Beverages) it operates as a fast casual restaurant serving hamburgers, hot dogs, crinkle-cut fries, shakes, frozen custard, beer, and wine. The company is know for using 100% pure all natural high-quality Angus beef in their New York-style hamburgers. Their domestic menu include a range of items, including the ShackBurger®, SmokeShack®, Shack-cago Dog®, Shroom Burger™, seasonal frozen custard, hand-spun shakes, concretes, ShackMeister® Ale and Shack Red™ and Shack White™ wines( )The company headquarter is located in New York City, New York, United States.Shake Shack operates and licenses restaurants in the global restaurant industry. As of today the company owns and operates in 10 states and the District of Columbia. Moreover, the company has 31 company-operated Shacks in operation in the United States in conjunction with  license arrangements with affiliated and unaffiliated operators to develop and operate Shacks. As well as  32 licensed Shacks under license agreements in North America, Europe and Asia.  To see a list of the companys subsidiaries and financial information see attached excel sheet.Shake Shack are a very sustainable company. They use 100% all-natural angus beef, vegetarian fed, humanely raised and source verified. Shake Shack recycles all bottles and plastics. They make sure zero recyclable materials end up in landfills. Furthermore, every Shake Shack store is constructed from recycled materials. They have made table tops reclaimed from bowling lanes, walls made of reclaimed antique barn wood siding as well as using energy efficient kitchen equipment.    Host Country Analysis We believe Bahrain, New Zealand, and South Korea are all countries that will be suitable for the Shake Shacks foreign expansion.BahrainNew Zealand South KoreaEconomic -Most diversified economy in the (GCC).  -Most liberalized economy in the (GCC). -Bahrain has the fastest growing economy in the Arab world.-#65 in the World Bank’s 2016 Ease of doing Buisness report ( Index of Economic Freedom,2016)
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By: Marquis Williams
Submitted: March 21, 2017
Essay Length: 2,397 Words / 10 Pages
Paper type: Case Study Views: 470
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