Cadbury Swot Analysis
Cadbury Swot Analysis
SWOT analysis for Cadburys Trebor Bassett
Strengths
Strong leadership position in confectionary markets
Exceptional performance by Adams in the US
Sale of Cadburys Schwepps European drinks business
Weaknesses
Opportunities
New product launches
Robust organizational changes driving performance
Growth in the UK confectionery market.
Purchase of Green and Blacks
Threats
Growing Health Concerns
Retailer Pressure
Strengths
Strong Leadership position in confectionery markets
Cadbury has a 9.2% share of the global confectionary market, driven by strong positions in several regional markets. The global category leader – Mars – has only a marginally higher share of the market at 9.9%. Cadbury has number one or number two market share positions in 23 of the top 50 confectionery product markets, including gum, chocolate and sugar. In the US, Cadbury Schweppes presence is limited to sugar and gum, with a strong leadership position in the latter. In the US gum market, it has competition only in the form of Wrigleys. In 2004, the company was able to further enhance its share of the US gum market by 0.4%. Exceptional performance by Adams in the US
Source: Datamonitor
Excellent Performance of Adams
In March 2003, Cadbury Schweppes acquired Adams from Pfizer for $4.2 billion. Adams is a branded global confectionary manufacturer of gum and medicated sweets that has reinforced Cadbury’s confectionary position,