Lululemon Company Briefing MGMT-382-002Lululemon Company BriefingFounded in Vancouver, Canada Lululemon is an athletic wear company that has been designing and selling yoga wear since 1988. Although its first store was opened in 2000, the company has sold over $350 million worth of apparel in a time span of just eight years. In 2012, the company.
Lululemon Case Analysis [pic 1]LULULEMON CASE ANALYSISMGMT 485 | December 7th, 2018   Anthony BoulayMang CinAnthony DeSantisKayleigh MacMaster   Table of ContentsIntroduction………………………………………………………………………………………..2Five Forces Analysis………………………………………………………………………………2Strategic Group Map………………………………………………………………………………4Key Success Factors………………………………………………………………………………4SWOT Analysis…………………………………………………………………………………5Value Chain Components……………………………………………………………………….6Lululemon’s Strategy……………………………………………………………………………..8Lululemon’s Competitive Approach……………………………………………………………9 Financial and Operating Performance………………………………………………………….9Issues to Address…………………………………………………………………………………11Recommendations………………………………………………………………………………..12References………………………………………………………………………………………..13IntroductionLululemon got its start when Chip Wilson took the “first commercial yoga class offered in Vancouver,.
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