Essay About Short Time And Terms Of Marketing Strategy

Boeing: Selling a Dream
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Discuss the nature of the market structure and demand for the Dreamliner.
What are the implications of this for Boeing and its customers?
The demand for the Dreamliner. In todays competitive marketplace, many
businesses strive to cut costs. Boeing try to design a new aircraft can use less fuel,
thats what buyer want. Thus, the manufacture have to figure out what kind the
product is customer want.
What examples of the major types of buying situations do you see in the case?
Discuss the implications of each in terms of marketing strategy.
Boeing design a new plane which is customer want, and Boeing got many orders
in a short time, but they delayed the order, Boeing could not give the plane that
customer ordered on time, and the delay is at least over 15 month.
Boeings marketing strategy is good, they find the produce that customer want,
and they can get order very soon, but they ignore the process of production, thats
why they delay the order so long time.
Discuss the customer buying process for a Boeing airplane. In what major
ways does this process differ from the buying process a passenger might go
through in choosing an airplane.
The buying process are eight stages: problem recognition, general need
description, product specification, supplier search, proposal solicitation, supplier
selection, order-routine specification, and performance review. The reason for
passenger choose an airplane could be how comfortable of this plane, how is the
quality of the service, and the price of ticket.
What marketing recommendations would you make to McNerney as he
continues to try to resolve the problems with the 787 Dreamliner program?
Reputation is most important in business in the world, if a manufacture delay the
order too many times, then his reputation is failed, then the customer dont have any
loyalty in this company. The recommendation for McNerney is make sure the process
of production is no problem